Ryan McLean : Slightly Unconventional

MVW – Minimum Viable Website

If you are an entrepreneur at heart it is likely that you have read “The Lean Startup”. If you haven’t I highly recommend it.

The lean startup focuses its attention on creating a “minimum viable product”. This is a cheap quick product that you can make to test whether or not there is a market and your assumptions about that market are right. This idea being you don’t want to spend 12 months and a lot of money creating something people don’t want.

I am taking this same concept across to websites.

Create a “minimum viable website” with just a few articles and get it up and out there. This allows you to cheaply test whether or not the website project has some validity.

The goal being to throw a lot at the wall and see what sticks. Then when you find something that sticks double down on it and milk it for all it’s worth.

Rinse and repeat



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