Ryan McLean : Slightly Unconventional

#42 Manufactured Deadlines

iniartworksmallPretty cruisy day today, not because I don’t have any work to do but because I don’t have any deadlines. All the deadlines I have I manufacture for myself.

Hey guys! Ryan here from Instructions Not Included and back to work today, on a Monday.

It has actually been a very cruisy day for me not because I have not done any work but just because I do not have any deadlines at the moment. Most deadlines that I have I manufacture for myself like I presold my course and had delivery dates for those so every week I knew I need to deliver 2 new videos this week for that course and so I had that.

And so the only manufactured deadlines I have at the moment is delivering my next course in a month’s time, on the 15th of October and then I have another deadline for my third course on the 15th of November. And so what I did was I sent out an email of Friday saying to everyone, “Look, final videos for your course on How To Find Positive Cash Flow Properties are out.

Go and check them out and here is a special offer as well for the next 2 courses.” And so I gave them 50% off the next course and actually 75% off the following course just because it is going to be so long between when they pay for it and when it comes out.

I just want to reward them and give them that discount. Of the 18 or 19 people that have signed up for my first course, 2 of those people purchased the next 2 courses and they both actually signed up for both the next 2 courses. It is good to see – yes it is not a massive portion, 50% of people coming across, but it is good to see there are people that enjoy my first course enough not just to buy the next one but to buy the next 2 and that shows me that I am not just filling a need in my course that someone is like, “Okay, I want to find positive cash flow properties. That is it. So enlist Ryan’s course to help me do that.”

But they are actually wanting to learn from me about investing in property, how to research an area, and the entire process. So to have 2 people that signed up for 2 more courses is absolutely awesome and that is another $150 in revenue for me which might have actually pushed me over my top month. So let us go and I am going to log on and check that out and see if we have actually beat our best month ever in terms of revenue for my own products.

Now I am very excited about my own products. I want to keep growing that, not so much fast about affiliate stuff. So oh yeah! So my biggest month was June with $5,817 and now for September, $5,883. So that is absolutely awesome! I am really, really stoked with that.

I was asking my mum the other day while we were driving, “What is $75,000 divided by 12?” Because my mum is a math nerd. And so she actually came back and she was right, $6,250. So if my goal is $75,000 per year that means $6,250 in revenue per month. And so what have we had? July, my revenue was very low, around $2,000. August was around $4,000. But then September, I am likely to hot that revenue target and then I have the whole year to grow.

So I guess what probably is going to happen is that first 6 months of the financial year will be slower with some bumps. This is obviously a bump this month because I did the closing down of On Property Plus and changed it to On Property Listings and upped the price so it is a bit of a bump in terms of revenue. But I am guessing it is going to be a bit slower in the first 6 months and I will continue putting out free content, continue building more courses and then get more and more sales towards the end of the financial year.

So my goal, $6,250 per month and that is what I am working towards and I think we can hit it this months. We are only $400 off hitting it this month so that is cool!

Another thing that I was I am thinking about is I want to start earning some US dollars. At the moment the Australian dollar seems to keep going down compared to the US dollar and I am just wondering with the world economy and the way that China devalued their currency, if the US currency is going to increase in value as people, I guess, pin their hopes on the US dollar as the one currency that kind-of the world relies on.

So I do wonder if the US currency will get stronger as more and more people invest in US dollars as China devalues their currency, etcetera and that is going to affect the Australian currency. And the reason that that affects me is I earn money in Australian dollars, everything from OnProperty.com.au is earning in Australian dollars but most of my expenses are actually in US dollars.

My hosting is US $100 per month. I have all of these stuff that are in US dollars and when I am paying US $100, at the moment that is more like $150 Australian dollars. And so what I would love to do is create a course for Outspoken.co or Podcast Fast and sell it in US dollars and just kind of cover my costs.

So I would love to earn enough US dollars that I could pay my virtual assistant and I could pay all of my expenses in US dollars from the US dollars that I make. In that way I am not just playing the currency game, I am just making enough in US to pay my US expenses and then I can focus on making my Australian money in order to pay for my lifestyle and pay for my wage and stuff like that.

Today I did a couple more videos for my virtual assistant just really around creating content and so now there is a complete flow for when I upload a file in Dropbox getting that all the way to getting that uploaded to YouTube, to SoundCloud, getting it on a blog post, ordering the transcriptions, all of that sort of stuff now flows all the way through. And so that is really exciting because I did not have that set up for a while and it has kind of held back my content creation.

So now that I have that system in place, it is going to encourage me to create more content and just makes it easier for me to get that content out because there is less management on my side that I have to do. And more content generally equals more money because more people drive into my site, more people learning about the products and services that I do have.

So that is where I am at today. Tomorrow, what else will I be doing tomorrow? I do not know, maybe some free videos or maybe I will work on some of the paid modules, I am not a hundred percent sure. But until next time guys, if you want instructions go and buy some furniture.

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