Ryan McLean : Slightly Unconventional

Creating a Win-Win out of a Win-Lose

Very rarely in sales will there be a situation where there is a win-lose scenario. When this happens the company selling and the person purchasing shouldn’t be doing business together.

In my business when this happens we fight to find a win-win for both us and our customers or we walk away from the business. If it isn’t a good fit then it isn’t worth it for us or the customer.

In some scenarios it is my role to create a win-win out of what looks to be a win-lose. In many cases it is not actually a win-lose but the customer feels that it is.

The secret to creating a win-win is that there is no secret. I spend time with the customer explaining the scenario and giving them both sides of the coins, I do my absolute best to find a way to partner with them through the scenario and both come out better on the other side.

It isn’t easy, but it is always rewarding.

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