Ryan McLean : Slightly Unconventional

How To Sell When It’s A Win-Lose Scenario

The short answer is: don’t

The longer answer is: just don’t do it

Create a win-win or walk away. It is not in the long term interest of the customer or the company to be involved in win-lose or lose-lose scenarios.

Work hard each day to add value and create as many win-wins as possible.

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