A quick update about my nervousness from yesterday. I went ahead and made 4 free videos yesterday…so much for my fear about creating free videos.
Hey guys! Ryan here from Instructions Not Included. I just want to give you a quick update over what happened yesterday.
Basically after I have recorded that episode saying I do not think I can make any new videos, I went ahead and I made 4 videos yesterday. 4 free videos to go out and at the end of each video I did a call to action to one of my products. They will go out over the next couple of weeks and once I have gone into the swing of things it was definitely a lot easier to do these free videos.
I think I have just been out of it so long and the only free videos I have done have really been interviews where I have done a few videos where I am not in front of the camera so to have myself in front of the camera, to be doing these videos was just difficult to get started. But once I got started it has been good and yes, I think those 4 videos will do pretty well.
I have a couple of other videos that I want to get recorded. Today, I just worked on my product and editing the video out for my product which is on suburb research.
So I have a few of those videos edited so that is almost done. I think I have 3 more videos to create for that but I will definitely, definitely get it done by the 15th of October. It should be absolutely simple in order to do that and yeah, things are going pretty well.
I have hit my income goal for the month which is over $6,000; $6,200 so I am happy with that and so really, it is just about continually working towards getting a more sustainable income for me.
So next week is the week when I am working only 25 hours. That will be interesting to see what I can get done in 25 hours. Can I get the same amount of work in that time and if I can maybe I should drop to 25 hours earlier. And also, does my family even want me to be home during those hours or would they rather have me away and be working and not annoying them. So it will be a good experiment.
This Saturday I have another Smash Brothers Tournament coming up so for those of you interested in that, I am getting better and so I hope to win at least one game at that tournament. That is my goal for the tournament, to win one game and so we will see how that goes. And really, no master plans, no massive changes in terms of business at the moment. Just continuing to plug along with OnProperty.com.au and really do not have any breakthrough ideas for other niches that I want to go into. But after creating the videos just yesterday, I am thinking about maybe doing daily videos again for On Property.
It was such a good way to grow my business and to grow it quickly back when I started 2 years ago. And so I am thinking especially now when I have products that I can market, I can do a call-to-action in every video for these products. Then I am going to get a return in investment for that and it is just going to be worthwhile. So I am definitely, definitely considering moving back to daily videos for On Property.
However, I am just a bit worried that I will not have enough content to create. But maybe I just need to create shorter videos and not go as in-depth with particular topics. One of the videos that I created yesterday was really sharing my thought process on things so rather than it being really mathematical about the property market or data-driven, all that sort of stuff, it was just me encouraging people to question why they are doing what they are doing; why they have the goals set the way that they have them set; and who knows, maybe more of my videos will move towards that.
So I do not really know the next steps for me. I do not know if I am going to go ahead and do daily videos, that is a big commitment. I do not know if I like On Property enough to make that commitment to On Property. But definitely something that I am considering especially now that I have all my training videos out for my virtual assistant to get my videos up – like I created 4 videos and in 2 hours she has done all the work that I would have needed to do to get those videos uploaded, to get them to SoundCloud, to get them on my site, to get the transcriptions ordered, all that sort of stuff.
It should take me like a week. I would record like 7 videos in a day. It will take me 4 days to get them all up. I can record 7 videos in a day and then my virtual assistant does everything else. That takes her a quarter of the time it took me maybe she is just technically inclined or she is better at that than me.
So yeah, daily videos is definitely a viable option and would not lead to me working in excess of 25 hours a week. But it could definitely generate the extra income that I need; drive more people to my products which is what I need in order to get that sustainable income.
So definitely something to think about, ponder, and consider this week and next week. We will see how we will go. We will keep you guys updated on what I am doing and how my business is progressing throughout the week and next week, how I go with the 25 hours. But until then I do not really have much more to add. So until next time, stay positive.
I change my mind every week, currently I am struggling again with OnProperty.com.au. Everything is fine but in terms of growing the business I am nervous.
Hey guys and welcome to another episode of Instructions Not Included. You can find this episode and all of the episodes over at RyanMclean.net and Mclean is spelled M-c-l-e-a-n.
Now, in today’s episode I want to talk about where I am at in my business. And if you have been following me for any amount of time you know that I change my mind every single day or maybe every single week but very often. And I do not know why that is. I do not know why I am not as maybe motivated or dedicated as some business owners who can commit to one thing. But for me I get bored and I start looking at other ideas. I do not actually know it.
But anyway, at the moment I am struggling again with OnProperty.com.au. The site is going fine. Everything is going well. I have a whole bunch of customers. I have traffic coming in consistently from all the content that I created so I have all that long tail SEO coming in and I have a couple of courses due to come out in the coming months.
So everything there is set but in terms of growing the business and expanding the business and getting to that point where I have that consistent income that I want, I do not know if I do not know how to do it or if I am just nervous to get back into free videos and creating lots of videos. But yeah, I am here today and I am in my new office and I have my tripod set up and then I feel like I do not even know what to talk about.
I do not know what to create a video about. I am kind of doubting myself. I do not know if I have a place talking about property when there are other people out there who are so much more professional than me, have so much more experience than me. And I hate that thought. I probably should not have that thought because I get emails all the time from people thanking me for the stuff that I put out. They are really happy and grateful for what I do.
But as well I kind of had a mental shift change in terms of my financial goals and in terms of property and stuff as well. Because with On Property, the stuff that I teach about is all people who want to I guess want to get quite wealthy, become financially free. But then my mind has really shifted in the fact that I do not necessarily want to be “financially free” but I want to have the lifestyle that I want.
I want to have the free time and I want that to come from a business not necessarily property. And so I guess I am just struggling within myself as to what I am teaching people and what I should be saying and how I go about teaching things now.
But yes, I am not a hundred percent sure how to move forward. I have products, I have courses that I want to create free videos and call to action in those videos to promote those courses. But I just feel stuck like there is nothing that I could create content about. And should I even be in the property space anyway. Should I be doing something more interesting or something different or something that I feel more passionate about, that I can talk about more and more often so I do not know what to do. I think I guess probably what I will end up doing is that the direction of On Property will begin to slowly transform and slowly change to match up more with the motivations that I have now.
So rather than it being all about investing in property, buying 10 properties and achieving financial freedom through property, maybe it will start to shift and talk about setting lifestyle goals and I am not looking at achieving good things in life and how property can help you do that. So yeah, I am not a hundred percent sure what the plan is now, whether I should maybe focus on Outspoken.co and create a product about public speaking. I kind of said to myself I do not want to create any more free videos for Outspoken.co or for PodcastFast until I have a product to sell for those sites.
So that kind of makes me stop because I would need to create the products before I create any more free content for those sites. And I was thinking about creating content for Outspoken.co just about how to become a better public speaker in the privacy of your own home and to sell that for $50 or $100. So that could definitely be something that I do to get good traffic to that site but it is making basically no money at the moment so maybe I should be looking at creating that product and selling that product, talking to people about how to become a better public speaker, how to become more confident from the privacy of your own home which is where I think we need to practice public speaking.
So I do not know. I will let you guys know tomorrow maybe if I get a chance to record. But at the moment I am getting ready. I am going to try and do some filming or On Property. I am going to just create a video. I do not care how good it is. I do not care what it is. I am just going to make a video and see how it goes and then hopefully I can create a few, create a few called actions and then generate some sales.
And so wish me luck and until next time, if you want instructions go and buy some furniture.
Could you move from working 70 hours per week to just 2 days per week? Not everything in business as about increasing profits, it can be about improving lifestyle too.
Hey guys! Ryan here from Instructions Not Included and I am just doing some cleaning as I record this so if you hear some background noise or things like that, that is because I am actually doing stuff in the background. So hopefully it is not too annoying for you but I am not actually working. I am down in Sydney on holidays.
I actually live in the Gold Coast, in Queensland in Australia. So I am down in Sydney, my grandfather passed away as I think I mentioned in a previous episode. So we are down here for the funeral and we are just leaving one apartment to go to the next apartment and so I am just fixing up the beds, doing what I call the final sweep of the house which I just check under everything. I check every drawer, I check under all the beds just to make sure we have not forgotten some sort of toy or anything like that.
I have been actually listening to Instructions Not Included myself and I really loved it because it is 6 weeks behind where I am at now so the stuff that comes out today is actually stuff that happened 6 weeks ago. And so it is really interesting for me to see where I am at in my journey but then to look back and say, Okay, where was I 6 weeks ago? what was I thinking? How have I got to his place? It is a lot of fun for me to go back and look at that and I think the one that I was listening to today, I was talking about how I was just creating an eBook and I was creating the 30-day Property Journey eBook and I was going down that whole eBook path which has really been a bit of a dead end for me. I have actually removed the eBook link from my site.
I am selling like an eBook a day or something like that but selling an eBook for $2, making $2 a day, 365 days a year, what is that – $600, $700 in a year. That is not just going to quite cut it to feed the family of 5 that I have.
So I am now down the course path, looking at creating courses. I pre-sold my course for $50. I sold 18 tickets to that course. I have now closed it off. I have finished half of that course and so I still have half to go. And then I am going to be relaunching it at the full price. And so that will be interesting to go through and to say, Okay, this is something that I pre-launched.
People could have gotten this at $50 less but now it is actually available. What is the response going to be from people, are they going to be willing to pay $50 more. How much of this course am I willing to sell? I have actually the feeling that people will be more into it because it is not pre-launch, it actually exists. It is a course that I can download, that they could buy it and watch it straight away. That will be pretty cool to see.
But while we are down in Sydney, my best friend Ross is in Sydney. And so it was great. I caught up with him last night, it was after the funeral yesterday so I was absolutely shattered but it is good to see him. We text every single day but we hardly ever get to see each other. So it was great to see him. And then I was texting him today because I have really gone down the path of – probably the last 6 weeks to 2 months where I was saying, Yeah, I really want to grow my income. I want to make $150,000. I want to get rich.
We are not rich but I want to earn a decent income. Here is what I want to earn: $100,000 profit for the year which means I need $150,000 in revenue. And then I just kind of turned everything around and said, Well actually I do not want that. I just want a 20% increase in revenue from $60,000 revenue to $75,000 – $78,000 in revenue. That is my goal now. And I actually want to cut my work hours from 48 hours a week or so to 25 hours a week and I want more freedom to be able to go surfing and freedom to spend more time with my kids and family and stuff like that.
One of the things that really inspired me along with Jams Schramko, as you guys know, from SuperFastBusiness.com. He has a podcast as well. And he talks about effective hourly rate which means if you work out how much did you earn for the month and how many hours did you work in a month, well how much did you earn per hour? And I was talking to Ross and he was talking about his business. They do these market stalls at the big shopping center near here.
He was talking about how much they make at those stalls and how he could basically make the same profit that he makes in his little shop with these stalls being open in this big shopping center just 2 days a week. He was all inspired about all the profit he could make of these and I am making him aware of the fact that this could actually replace the income from your existing shop where you are working 70 hours a week. You could move from working 6 days, 70 hours a week to working 2 days or maybe 3 days, 30 hours a week or 40 hours a week, less 25 hours a week.
So I think I really inspired him. Not necessarily that they are going to do that and they close the shop, like I would not recommend that but just the fact that not everything in life is about growing your profits. Not everything in business is about growing your profits.
It is actually creating the lifestyle and the life that you want. And it depends like some people just want to run big business and that is the goal. I want tot grow the business into as big as I can be and that is completely fine. Some people have that motivation and I do not that that is a bad motivation. I do not think it is bad to not want to grow your business but definitely when you are in business, all the podcasts, all the business books, all the conferences, it is all about more, more, more, more, more, more profit. More business. Bigger business. More profit. Let us do more, more, more!
Let us actually sit back and say, Well, what is the purpose of more? How is that going to impact my life? If I earn an extra $20,000, is that actually going to change my living circumstances if I have to work more? Or can I actually improve my life better by earning less but working less at the same time? So I think I inspired him a little bit and as well talking about that kind of inspired myself.
See, this is why I do final sweeps. I just found this whole – full of food. So if you hear rustling, I am just packing some food. So I am at a point right now in my business where I need to work out really strategically how am I going to achieve this. How am I going to continue to increase my income but actually work less. And as I said, I think it was the last episode, I got through this week. I worked 2 days and I got everything done that I need to get done for the week.
There was more that I would have liked to do to grow my business but in terms of maintaining my business, 2 days a week — easy peasy. Just keep things going but yeah, I am getting there guys.
This course, we are good. I will talk you through the actual launch of this course and how that goes. But if the actual launch of this course goes good well then that will really inspire me for future courses. Because if I do the launch of this course and it sells well, then I can do a pre-launch for another course or I could potentially even skip the pre-launch all together and just go straight into the course and just create it and then sell it as a launch. I just need to work out what is most profitable for me. Pre-launch is great because you can test the market and you can say, Well, how many people are going to buy this? Is it worth creating it? But the problem is if you do a pre-launch and it is a minor success, is it worth the time putting in the time creating it? And I guess you need to have goals around that. But if I can do a good launch of this course selling for $100 each and if I can get residual revenue from this course, $100 every now and then, then this could potentially be the business model that I have been looking for that is going to move my business forward, provide lots of value to my customers. But also be residual for me and allow me to work less.
So, that is kind of where I am at in terms the business. That is kind of where I am standing at the moment. And it will be interesting to see like I still have those goals of growing my business bigger. I still have those goals of creating a big media company, education company, all of that sort of stuff but I also have this family goals and lifestyle goals. How do you balance that?
Anyway, I do not know why I created this episode. I am just cleaning. I am just inspired by listening to myself but I do not think I have anything super awesome to share with you guys or super awesome tips or anything like that. But I just want to share my thought process inspiring my mate in terms of setting goals, not just about earning more, more, more, more.
That is setting goals about living more, more, more, more rather than earning more, more, more because money does not always equal happiness. And he was working crazy and I was like, I saw him last night, met him at his shop because he was putting up shelving. And so I left at 10 and then he was going upstairs to do more work and then he was getting up at 4 to go to the shopping center. So he would be getting what, 5 hours of sleep at night, working like a dog.
Is it worth it to earn $50,000 more and to add more hours or to keep working more when you could just earn a little bit less, $10,000 less, $20,000 less but work a whole lot less. That makes a whole lot of sense to me and something that really inspires me and something that I want for my life. And I hope that inspires some of you as well.
Alright guys, I am out. Final sweep is almost done. Just have to take these stuff down to the car and then I will do the final final sweep just to make sure I have not forgotten anything while I am talking to you guys. Thanks for hanging out with me while I am cleaning up this holiday house.
Until next time, if you want instructions go and buy some furniture.
And also guys, you can check out all the episodes from Instructions Not Included by going to ryanmclean.net or you can head over to soundcloud.com/InstructionsNotIncluded and you can check out all the episodes over there. Peace out!