Theories On The New Church Model/Structure

The church is changing and people are crying out for something new. I believe something new will emerge from the ashes of the people burnt out by Pentecostalism (harsh but totally true…only people who don’t like Pentecostalism will build something new).

Here are some of my ponderings about some of the aspects I believe the new church (I am calling it “the social church” for lack of a better name) will have.

I share this because I believe I have SOME insight and SOME of the answers as to what is coming but I need other people to fill in the other pieces of the puzzle. I share my puzzle pieces in the hopes that someone can put them together with their puzzle pieces to form a full picture.

I won’t comment on some of the beliefs and doctrine the new social church may hold, I rather want to comment on the potential structure of what is coming.

Lean Business Model

Church as it currently stands requires a lot of resources to keep running. Building costs and staff probably forming the majority of its costs.

Churches require tithes and masses of volunteers to keep the doors open and to keep growing and reaching people. They are using a lot of resources (money and people).

The social church will work under a leaner business model. Little or no staff and little or no building overheads.

The social church will leverage technology and better structure to impact more people with less resources.

Specialising Entities (Not an all-in-one “church”)

I see the church currently performing 3 main services

  • Teaching people about the word of God (I put salvations into this pile “salvation comes by hearing…”)
  • Facilitating group worship
  • Connecting christians to each other

In my opinion these 3 facets (along with others not listed) will separate.

Rather than ONE church providing everything single entities will rise up and serve just one need.

Worship leaders will come together and run a worship nights without preaching and without pastors who manage the connecting of the people.

Podcasts and small groups could easily teach people about the word of God without having a musical worship element.

So rather than ONE church doing everything there will be MULTIPLE entities who combined provide everything thing Christians (and soon to be christians) need.

Connecting People To People Not To “The Church”

For the entirety of history the best way to connect people to each other was to get them all in one place at the same time. This requires you to connect people to a “church”, get them to keep coming so then they can meet people and form friendships.

Social media and the internet has changed this.

Don’t hear me wrong online relationships CANNOT replace in person relationships. More and more we are seeing people using the internet to meet with like minded people IN PERSON.

So people still want to meet other people in person. That hasn’t change.

However, you no longer need a large group of people of all walks of life to meet in the same place in the hopes that like minded people will find each other.

This means that the role of the pastor will change from personally meeting with people and ensuring they keep coming “back to church” to analysing people (in person and online) and attempting to connecting them with people who are like them.

So rather than trying to get people to keep “coming back to church” we will instead work to connect people to each other. No church gathering or entity required. If we can get 2 guys who love World Of Warcraft and who also love God to meet each other for coffee on a Tuesday without attending a meeting they won’t enjoy…then all the better.

Offering Targets

Currently the church asks for tithes and offerings. 10% of what you earn plus whatever else you want to offer to God.

“Give it to us and trust us to distribute it.”

Many people no longer trust the church to do the right thing and the church entity is resource hungry by nature (we discussed this briefly in lean business model).

So rather than offerings of a potentially unlimited amount we will see the emergence of offering targets.

These will work much like kickstarter campaigns.

For example: “I need $5,000 to buy sound gear and hire a venue for a worship night”

Another example: “We need $300 to hire a venue for a Tuesday night to have a prayer gathering”

Anther example: “We need $1,000 to do a print run and pamphlet drop in our local area”

Another example: “We need $2,000 to create and deliver 100 hampers to needed families this Christmas”

Once the target is reach 1 of 3 things will likely happen:

1) No more donations will be accepted

2) Excessive donations will go straight to a cause determined by the entity (eg. World Vision).

3) Excessive donations will go towards next event or to making the event better

(Potentially) No Visible Leader

Recently an amazing thing happened.

Hong Kong protested. So they government shut down the internet to stop protestors communicating their cause.

Using just the local bluetooth in their phones (local range 10-20 metres) the masses of people were able to set up their own network where protestors could chat and communicate with each other.

There was no visible leader in the setup and running of this ad-hoc network, however there was undoubtably a leader or a team of people ultimately behind this.

However, the key is they were unseen. They didn’t need to be seen for the network to work. Individuals were communicating with each other which was the whole goal.

I don’t know how this will relate to the social church but I have a gut feeling that it will be less a mini-dictatorship (as churches currently are) top-down approach and more a hidden body facilitating peer to peer discussions.

More to come

This concludes my musings for now. As I learn more I will refine this post and add new aspect to it.

5 Years On…And Not Financially Free

Almost 5 years ago exactly I wrote this post proclaiming exactly why I would be financially free in just 5 years time.

Well 5 years have come and 5 years have gone and I am currently not financially free.

So why aren’t I financially free (despite my proclamations and fierce self-belief).

My Reasons That I Would Achieve Financial Freedom

I think to start it’s a good idea to look back on the reasons I gave for why I would be financially free.

1. I Think In Terms of Cashflow Not Net Worth

2. I Am Always Learning

3. I Am Not Just Willing To Take Risks, I Want To Take Risks To Learn

4. Having Financial Intelligence Attracts Money and People With Money

5. I Will Use Leverage

6. I Love The Game

7. I Know My ‘Why’

So Why Aren’t I Financially Free?

Looking back on these reasons I gave I can see that some of these reasons have caused me to advance financially, but other reasons have actually meant that financial freedom was the wrong goal to strive for.

1. Thinking In Terms Of Cash Flow, Not Net Worth

This has served me really well. My net worth is extremely small (under $100,000 if you counted everything in my life) yet my cash flow is good and we can afford to do most things we want.

By focusing on cash flow rather than net worth I focused heavily on growing my income and growing my online income.

Between 2011 and 2012 I TRIPLED my salary. Going from around $33,000 to $104,000. This happened by changing jobs and securing an internal job promotion to the role of “Business Advisor” with a large pharmaceutical company.

I was also able to grow my online semi-passive income to around $1,000/month on average (on the side). This passive income and the fact that I could pay down debt and get some savings allowed me to make the jump to running my business full time in October 2013.

2. I Am Always Learning

This has also served me well. When I was a road rep I used to listen to multiple podcasts or audiobooks per day while I was driving between appointments. Even now that I am self employed I am almost always listening to something educational while I am working.

This learning allowed me to grow my business without going to business school and actually achieve a moderate level of success (still growing).

3. I Am Not Just Willing To Take Risks, I Want To Take Risks To Learn

It is one thing to be willing to take a risk, it is another thing entirely to seek out risk and make it your comrade.

While I don’t base jump (wish I did) or ride a motorbike (I would like a Vesper…I know…not a real motorbike) I do naturally seek risky things to do.

Leaving a 6 figure job for a business that paid me less than $1,000/month. Having a kid at 22 and another one at 23. Moving out of Sydney and then moving interstate.

I love taking risks in life. I think I love it because I know that if the poo hit the fan then I could just move back to Sydney, get a good job and I would be right back where I started…no worse off.

I think taking risks is one of my favourite ways of learning. Because a lot of things I want to do haven’t really been done before so you have to take the risk to find out.

It’s hard to know what it’s like to live interstate…you kind of have to do it. It’s hard to know if a new business venture will work you…you just have to do it.

Risks have definitely helped me advance my life forward…however not always financially. Moving interstate costs money and leaving a high paying job for a low paying business wasn’t the best short term financial decision.

4. Having Financial Intelligence Attracts Money And People With Money

While I don’t think I have become extremely financially savvy I do think I have become savvy at business and marketing. Specifically online marketing.

This has attracted some interesting people into my life and has let me hang out with marketing guys who have $1,000,000+ budgets.

So while it attracts money and people with money (or marketing guys with huge budgets) it hasn’t actually passed that money onto me, and I am ok with that.

5. I Will Use Leverage

This is something I never got to do. See I never quite earned enough (or stayed in a job long enough) to secure a loan and invest in property. So I never got to leverage other people’s money.

However, I have been leveraging other people’s time to build my business. I have people who work on transcriptions for me, design, data entry and other tasks in my business.

As my business continues to grow (and I have more disposable income) I can increase the amount of other people’s time I am leveraging and I can focus on tasks that give me a higher return.

I still can’t get a loan though.

6. I Love The Game

In 2010 I spent $1,000 (basically all the savings we had) on USB sticks that I was going to resell on Ebay. The sticks were dodgy and I lost $1,000.

Between 2008-2013 I had many attempted to quickly grow successful online businesses (none of which grew quickly).

But my LOVE of the game drove me forward.

For me it was never “I hope I will succeed at working for myself” it was always “I will succeed at working for myself, it is just a question of how long it takes.”

Quitting and giving up simply wasn’t an option in my mind. I could settle for the day to day 9-5 life. Even if it took me 40 years (which luckily it didn’t) I would have kept going.

7. I Know My Why

Ahhh this is the one that actually stopped me from becoming financially free. My why was:

So I can have as much free time as I want to spend with my family, and so that I can have a platform from which to speak into people’s lives.

Believe it or not but I feel I have actually achieved this why.

My business gives me the flexibility to spend as much free time as I want with my friends and family. I start work late on Tuesdays because I go to swimming lessons with my kids. I finish early half of the time so I can go to the beach with my kids.

The goal was never to “not work”…the goal was to spend as much time as I want with my family. I have basically achieved that goal…though a few extra hours away from work and with family would probably be the right balance of work and family.

The other “why” was to have a platform from which to speak into people’s lives.

I love communication and I love having a positive impact on other people’s lives. Turns out you don’t have to be rich or a billionaire for people to want to listen to you. But what you do have to be is GENUINE, and that is what I have focused on.

In fact this week someone actually quit their job and went into business for themselves full time because of me.

This is an email I got from a fellow property blogger Ben

I also have some other exciting news. I left full time employment today never to return.

After my eloquent reply saying “wtf are you serious?” He wrote:

Yep, Im done.

Completely shitting myself but done.

Its 90% because of your story man!

So despite not being financially free, I have achieved my why. My life is not perfect and I still have a long way to go both personally and financially. But I am pretty happy with how far I have come in the last 5 years.

The next post I will do will talk about what I want to achieve in the next 5 years (or maybe what I want to achieve before I am 30). Stay tuned for that.

What Do I Do After I’m Done Surviving

Just over 12 months ago I left the safety and security of my 6 figure job and moved interstate following the call of God and a dream to run my own business.

It has been a great 12 months living on the Gold Coast and my business has continued to grow from strength to strength.

I remember late 2013 stressing about even being able to generate $500 for my business and now I stand just over a year later generating over $3,000 in monthly revenues and potentially cracking $5,000 in monthly revenue next month.

I see myself coming to the end of my “fight for survival” where I have been working my ass of just to earn enough by myself to scrape by.

While I am not out of the woods just yet I feel that the days of stressing about just earning enough money to pay rent and behind me and now I am looking forward into the future trying to work out what the hell I want to do next.

I am not short on options. I can continue to grow my flagship website On Property and make it a leader in the industry. I could continue to create more content, add additional products and make my membership site even more valuable.

This is an obvious step to take and I guess I will be spending at least part of my time continuing to grow On Property. So the real question is

Will I spend all my time growing On Property or will I look to expand my business into other niches?

When I started my business the plan was always to become some sort of “educational business” which expands the education of the world. I never planned on focusing so heavily on just one niche. But the property industry has so much opportunity for a transparent affordable teacher to come in and help people and I have really found my place in that niche.

I have other sites that are successful in terms of traffic. One of public speaking, one of fatigue, one on audiobooks – but they aren’t as successful as I would like them to be in terms of revenue generated. I would love to grow out these sites so they can become their own self sustaining entities – continuing to grow and support themselves.

So I guess by writing this I am answering my own question.

Most of my time in 2015 will probably be spent on On Property. However, I will have a focus on automating much of that, hiring employees (or contractors) to do a lot of the monotonous work and really try to turn the website into an industry leader.

But I will also be allocating portions of my time to another niche of mine and trying to bring that up to a self perpetuation level where I can also hire outsources or writers and continue to grow it by itself.

Looking forward to 2015.

Fiverr Editor Instuctions

Hey,

This is a video transcription and I would like it turned into a formatted word document. Basically at the end of it I would like it to read like a blog post NOT a transcription.

Here is what I need done:

  • SUBTITLES – Please add subtitles to the article where appropriates
  • REMOVE COMMAS – Many transcribers use excessive commas. Please remove excessive use of commas as well as semi-colons. Either remove them completely or replace with either full stops or joining words to created longer sentences (eg. or, and).
  • GRAMMATICAL ERRORS – When converting from video to text there are often many grammatical errors. (Eg. Sentences starting with “so” or “but”
  • REMOVE MARKETING SECTIONS – Sections like “Hi, I’m Ryan McLean and I’m from PositiveCashFlowAustralia.com.au” is great in a video but horrible in a blog post. Remove these sections (usually there is one section near the start and one at the end)
  • MORE PARAGRAPHS – People love to scan blog posts. Paragraphs should be no more than 3 (maybe 4) sentences long. Please use more paragraphs. I am not against 1 sentence paragraphs where applicable.
  • CORRECTING SENTENCES – Some sentences need some editing to read better.
  • Eg.
  • “No one calls you when the phone lines are down and says, We need you to help fix our phone lines or fix X in our business.”
  • Becomes something like:
  • “No one calls you when the phone lines are down to say they need help fixing their phone lines or other issues within the business”
  • BOLD – If you need to emphasise a point or sentence feel free to make it bold text
  • BULLET POINTS – If something requires bullet points then convert the paragraph into bullet points
  • eg.
  • “When you own an investment property, you can go and visit that property and you can do things to make that investment perform better. You can do renovations, you can paint the house, you can market the property better, you could mow the lawns or do up the garden.”
  • Could become bullet points

DELIVERY
Editing should be done inside wordpress. Links and login details will be provide.

My WordPress Tutorial

Please let me know if you have any more questions

123

123 is the number I use to measure my progress in the creation of content online.

It’s a bit of a freaky number to choose so why choose it? Why not choose 120 or heck 100?

To me 123 represents 3 years of my life. From 2010-2013 I slowly created content and added to my blog OnProperty.com.au (then CashFlowInvestor.com.au)

In those 3 years I was able to create 123 blog posts in my spare time. So to me 123 represents a number of posts I can achieve in 3 years.

After working only full time for over 8 months now I have been able to created over 200 blog posts. The first 123 posts took me 6 months. The next 123 posts should take me 4 months.

The goal is to get as many lots of 123’s done as possible before the end of the year.

I have realised today whilst listening to crush it that I can create content faster if I choose to be less polished, raw and completely myself.

So that is what I will try to do from this day forward. More content, faster and completely raw.

I also need to hire a VA but that is a story for another blog post.

Podcast Trend Predictions For 2014 and 2015

I wanted to quickly talk about some podcasting predictions that I have for 2014. and 2015. I also wanted to talk about some other things that I see in podcasting moving forward into 2014. and then as well into 2015. I’ve just written down some trends that I think are going to happen.

#1 Increase In Podcast Listenership

The first trend is an increase in podcast listeners. That’s your overall market that are now listening to podcasts. Now with their iPhones and now with Stitcher or Androids where a lot more people now have access to podcast, and not just access to podcast that they download and listen to after they downloaded, but podcast that you can stream.

Because Internet has gotten so much better people are streaming podcasts on the ‘go’, they’re not necessarily downloading at home before they go to work. This is just increase access dramatically and so the easier access becomes the more people are bound to use it.

Not only that, but cars are now starting to sign deals with places like Stitcher or through iTunes so that automatically having these podcasts put into the car itself and you can download podcast directly in your car.

So that easier they make it, the more people are going to do it. So I believe that we’re going to see the overall market size increase in 2014. and then again in 2015. as it just becomes easier and easier to get access to these for every single person.

#2 Changing Consumer Behavior

Number two is that we’re going to see changing consumer behavior around podcasting and this is going to change for a few reasons. Firstly because people are getting more used to podcasts and how to use them but secondly we’re going to see new developments in companies that are coming out with podcasts versions of things like Pandora where you choose something that you like, maybe it’s internet marketing, and it spits out podcast for you and not necessarily all from the one person.

So because of this changing consumer behavior people aren’t unnecessarily just listening to one podcast and subscribing to that and people on missing to just one a week that are listening to multiple every single day and so we will see this changing consumer behavior where people are consuming more podcasts and more variety of podcasts and they getting more specific on the content that they want.

#3 Less Weekly And More Daily Podcasts

Trend number three is that I see is changing, a lot of the podcast will be changing from weekly podcast making way for daily podcast or even multiple times per day which I will talk about as the fourth trend.

But  podcasting is now changing from something that people do on a weekly  basis  to something that people do on a daily basis and I know from my experience as a  pharmaceutical rep  I would listen to multiple podcast per day as I was driving  between seeing the accounts that I had to see for that day.

A lot of people have launched weekly podcast because it’s a way to extend their brand. I believe they’ll find success and they’ll find even more success by doing daily podcasts.

At the moment  it seems like iTunes is actually favoring daily podcast because they’re looking at how many downloads have been in the last 24  hours  and so therefore daily podcast is consistently showing up higher in the  search rankings  and some people catch on to that and people start doing daily podcast.

#4 Move To Multiple Times Per Day Podcasting

Trend number four which we haven’t really seen any of at all is a move to multiple times per day. At the moment people are trading podcasting like the internet before Google.

They’re trading at like something where people come to their website everyday or they come once a week and they are saying ‘well consumers only want a certain amount of  information’  but I believe that consumers will become more picky in information that they get.

The search tools like iTunes will become more sophisticated so rather than me going and subscribing to a podcast  I’ll be able to use iTunes like I use Google to be able to find  the podcast that I want and so then for that specific question or specific inquiry  that I have.

I believe that people will move to multiple times a day but certainly something that all I want to do because eventually, and it may not happen for 12 months or 24 months, is that iTunes or whoever comes as the major player will turn into a search engine for podcast and so multiple times per day is going to win over because there is more content to be found because people aren’t necessarily subscribing listening to everything. They are just choosing the episodes that they want to listen to.

#5 The Rise Of The Podcast Search Engine

Trend number five is what I’ve already been talking about which is a podcast search engine. This is something if I had the coating ability or if I had the plot now and I had the guts to go out and do it then I would go out and I would create a podcast search engine based on being able to convert podcast into written text so using something like Siri or some sort of voice conversion thing.

So we could convert it into text, people could search for it and would actually direct them to the exact point in the podcast where they would be able to listen to. So this podcast search engine I believe is probably more like 12 or 24 months away because I just believe the computer power and the cost of converting the world’s podcast, I think is over two hundred thousand of them into text is just too expensive at the moment but as that becomes cheaper and it’s going to become more profitable to have these podcasts search engines.

It’s  going to be easier to add in advertisement podcast  so you’re searching on you need some internet marketing help and so then someone’s going to pay to have an ad which is just that podcast which might be three or five minutes long whatever which answers your inquiry just like Google does it at the moment.

So podcast search engine I think is definitely something that is down the pipeline because it’s something that consumers will be able to use and it’s really  up in the air whether Google will tackle this or whether iTunes will become the  major player in this  or whether someone smaller like Stitcher radio will come up and claim this throne. Things change so much but that’s what I see happening in the future.

#6 A Move To Shorter More Topical Podcasts

Last trend which I’ve just thought at the moment so trend number six is a move to short up podcast focused on one specific topic.  So what we see at the moment is a lot of podcast that are interviews and that range abroad and then a topic that might be talking about that person’s life or their experience.

I believe that people will stop shopping interviews or chopping podcast into specific topics just like they do with blog posts at the moment. So targeting keywords, targeting user enquiries and answering that and answering only that.

So there are the trends that I see for podcasting in 2014. and 2015.  I believe that podcasting is extremely important. I’ve seen huge results  in what I’m doing and I will continue to do it and continue to put focus on podcasting because I just believe it is such a powerful medium and it hasn’t yet peaked and it’s going to continue to grow.

Create Assets That Buy Assets

After listening to one of Robert Kiyosaki’s audiobooks there was a great idea that stood out to me.

Robert way discussing that the investors who get large returns often do so by intertwining two or more asset categories.

Those asset categories are

  • Businesses
  • Real Estate
  • Paper Assets
  • Commodities

For example, Bill Gates turned his business into paper assets by going public on the stock exchange. McDonalds used their business to buy real estate and also converted their business into paper assets through the stock exchange.

The idea here is:

Create assets that buy assets

And this has really stuck with me and is exactly what I want to do in 2014.

For example:

I create videos and podcasts (assets in that they generate advertising revenue and traffic) and I then pay to have them transcribed and converted into another asset – blog posts.

These blog posts generate traffic and passive income through advertising.

I then use the blog posts to build an email newsletter list, which is also an asset as it generates more traffic (and advertising revenue) and sales of products.

So currently my business looks like this:

Video/Podcast (asset) –> Blog Post (asset) –> Email Subscriber List (asset)

In 2014 I will definitely be looking at creating more assets that can buy assets. I want to find more systems like the one above where I can gain 3 assets from the creation of just 1 asset.

Eventually I would also like to have profitable businesses (assets) that purchase real estate (assets).

I am extremely excited for my financial future in 2014 and beyond.

The Future Of Podcasting

I believe the world of podcasting is about to undergo a massive shift into the mainstream.

The culmination of advances in multiple different technologies are creating a landscape that is primed for the mass adoption of audio delivery of content.

From the beginning of civilisation information has been conveyed through audio format. Natives told stories and myths about the past and Jews used to orally memorise extremely large portions of scripture.

With the invention of the printing press the written word became the most popular way to store and transfer information.

Now video is trending upwards and is predicted to take over the written word as the most used medium for storing the world’s data.

While I don’t think podcasting will surpass (or come close to) video as the primary form of content delivery, I do believe it will ride video’s coattails.

There are 4 major trends that will lead to the rise of podcasting

Trend #1: Access To The Internet On The Go

iPhones and Android devices now mean we have access to information in whatever form we want on the go.

When podcasts were stuck on our computer, or could be transferred only to our iPods, it was much more difficult to gain access to them.

Now with constant access to the internet we can download podcasts without even having to connect to a computer. We can even stream podcasts on the go.

Because access has become easier more people will begin choosing to listen to podcasts instead of the radio…or instead of nothing.

Trend #2: Voice Recognition Software

Voice recognition isn’t great but it is getting better.

Gone are the days where your phone couldn’t even recognise “call mum”, but the YouTube automatic transcription is still just one notch above completely useless.

As voice recognition software continues to improve we will soon be able to map, archive and analyse both videos and podcasts.

As computers begin to break down and understand what is said during a podcast it means we will be able to search podcasts more effectively.

More importantly we will be able to locate specific points in a podcast that serve particular search queries.

Imagine being able to do a “Google search” for podcasts and be directed straight to 21:55 in the podcast until 25:42 to get the information we need.

Trend #3: Semantic Search

When Google rolled out their “Hummingbird” update in September 2013 they changed the way algorithms look at content.

While on the surface very little seemed to change in terms of search results I believe it has ushered in an era where computer are starting to understand content in a similar way to humans.

This semantic search will prove extremely valuable in the world of podcasting, where often a bunch on non-sensible ramble is mixed in with truly valuable content.

For an algorithm to understand not just what it being said but what each sentence means and how that fits in with the context of our search query this will deliver the time based results required to make a “Google for podcasts” something worth using.

Trend #4: Our Need To Always Be Doing Something

Lastly our insatiable desire to consume more and more content every single day means we don’t want to “waste time” when we could be consuming content.

Driving, working out, walking – they all represent opportunities to audibly consume audio content.

More and more people are adopting audio books and podcasts to fill these times and I believe this trend will continue.

In Conclusion

In conclusion I see a world where Google serves up web pages, videos and podcasts in our search results.

I see a world where iTunes really does become a podcast search engine that people use on a daily basis and I see a world where the majority of the market listen to podcasts at least a little bit.

How To Prepare For An Take Advantage Of This

I have no desire to create a search engine for podcasts (though I think it could be a billion dollar idea) but I do want to take advantage of this growing trend.

Current I am creating video and audio versions of almost all of my blog posts and effectively mimicking my website in audio format.

When the transition does happen and podcasts become searchable, my competitors will have a lot of recording to do if they want to catch up to me.

I’m Not Listening To Your 40 Minute Sermon (…sorry)

Those who know me know I can get very passionate about the church. Lately my passion has been laser focused at ways we can improve the way we communicate the message of the gospel.

I truly feel that, in a lot of ways, the world has moved on. While we do some things really well, I think we are missing out on loads of opportunities to connect with people and add value to people’s lives.

With a lot of recent developments in social media we now have a lot of platforms that seem a little bit strange.

A perfect example is Vine. Vine is a 6 second video platform where the maximum length a video can be is 6 seconds.

Vine is something I have really been getting into lately as the videos are hilarious. I started reading bible verses in 6 seconds and posting them to Vine as well and I’ve seen some pretty good engagement

The Argument Most People Use

When I discuss the length of a sermon, or the way we communicate the argument I almost always get back is:

“What would I use that platform? There are so many other ways I could communicate that message better”

Let’s rephrase it for Vine:

“Why would I post a 6 second video when I can post a 10 minute video on YouTube and I’m able to discuss a topic in detail. 6 seconds is just not an effective way to communicate the gospel”

A valid point and on the surface it is completely accurate.

But today I realised something

You Can’t Communicate With Me Any Other Way

Let me explain:

When I am on Vine looking at videos you cannot communicate with me through YouTube, Facebook, Instagram, Your Website or any other method.

Why? Because I am in the Vine app and my attention is on Vine.

Even though you may be able to communicate with me better through email or YouTube, or a sermon on Sunday at that point in time you don’t get the chance to communicate with me at all.

The same goes for the Sunday sermon

Just because you think you need to speak for 40 minutes to convey a topic effectively makes no difference…why?

Because I’m on Instagram, reading blog posts and checking my email while you are speaking.

You can’t communicate with me the way you want because I have the opportunity to be communicated with the way I want

When you’re preaching I can look at my phone. When you’re making YouTube videos I can look at Vine. When you’re sending email newsletters I can Snapchat my friends.

It is no longer up to the communicator how they want to communicate their message.

What is more important is finding out where people are directing their attention and communicate in that way.

If that means 6 second videos then do it. If that means messages that disappear after 10 seconds do it.

Why? Because you don’t have a choice anymore

 

Why There Are 40% Less Book Stores Than There Was 3 Years Ago

I heard the statistic that there are now 40% less book stores than there was 3 years ago and today I discovered why.

I went into a book store in a large shopping centre to grab a book for a client that we had discussed.

Obviously the book was unavailable because it is a bit niche. Fair enough.

I also knew it would be more expensive than online but I wanted the convenience of someone ordering it for me and all I have to do is pick it up.

So I request that they order the book for me and when I asked how long the book will be they stated 10 business days!!!

“Can it come in any faster?” – I was happy to pay more

“No, we can’t do that”

I finish my role in 8 business days and then I move interstate. So 10 business days was unacceptable.

How can a national book retailer take so long to get a book they stock to one of their stores?

I think book stores are going under for one reason

CUSTOMER EXPERIENCE

– You don’t have the book I want because you can’t hold ample stock
– You can’t get it for me quickly (unsure why this is)
– You charge me more for less convenience because of your overheads

No wonder there are less book stores today than there was yesterday.

Thank God for the Internet