Hey and welcome to episode 72 of Instructions Not Included, with your host, me, Ryan McLean, the guy who is trying to make a decent living online. And wow, have I had an interesting number of weeks. One of the big things that we did in the last few weeks is that we moved house – to a new house. We were renting in an old house.
We were having problems with the agent who weren’t treating us well and we’re about to go through a renovation that the owner was doing we were going to live there through renovation, but they were just treating us so poorly. We were so scared about living through this renovation that we decided to pack up and to leave and we have moved to a much nicer place that is slightly bigger. It has a backyard, has some grass where our other one didn’t.
And so, we decided to move, which is stressful enough in and of itself. Not to mention that on the day of moving, 2 hours before we’re meant to move, I get a call from my removalist saying, “Hey, look, I don’t actually have a truck because my truck is broken.” So I’ve got these random guys that are going to move for you.
These guys rock up like 2 hours late. They take ages to pack all our stuff. We finally get to our new house when the sun has gone down at about 6:30 at night and they can’t get up the driveway.
We were homeless for a night with no furniture. Ended up sleeping at my mother-in-law’s. I had to go out late at night and buy a blow-up mattress so we could stay there because there weren’t enough beds. And then, almost had to pay an extra $600 or $700 the next day. But luckily, thanks to my wife who can get angry, she saved us a lot of money and we ended up getting that second day for free. So moving didn’t cost us heaps, but it was massively painful.
The next day. After we finally get into our house, I get a message from the bank saying, “There’s some strange activity on your card that we believe may be fraudulent.” So then, we enter into this massive saga of how 2 replacement cards that were being sent out to the bank were somehow intercepted, activated, and someone had gone on a $1600 spending spree on our behalf.
The issues dealing with the bank to get this sorted was very difficult. Fast forward another week and I got another replacement card because, obviously, some were compromised, and that has also been intercepted and someone’s gone on a $500 spending spree on my behalf. So, all in all, spent over $2,000 of my money through these stolen cards. Needless to say, we have changed banks and I’m just working through that fraud issue at the moment.
That wouldn’t be that big a deal. $2,000, I’ll get it back eventually, but on top of that, the bond, which we were meant to get back from our real estate agent hasn’t come through yet. And so, that’s another $2,000 out of pocket that we have. Definitely, very interesting situation. Luckily, we’ve got enough savings to get us through all of this, but I do feel sorry for the people who don’t have savings like we do to weather this storm.
If you’re living week by week, month by month, we would definitely be in a very difficult position. Over that couple of weeks, I also did a trip to New Zealand to go to an old friend’s wedding. A guy that I’ve known for many years, who I met at space camp. Super nerdy, but that’s a story for another day. But that was an absolutely awesome trip to go over there.
I also got to attend a Smash Brothers tournament over there. If you’ve been following me for any length of time for the last year, I’ve been into a game called Super Smash Brothers Melee and playing that competitively. So I got to go to a competitive tournament in New Zealand. There was 18 entrants and I came 5th. I was pretty happy with that result, that’s my best result at a tournament ever, so very happy with that.
A lot has been happening with the business as well. Business is going quite well. On Property, I haven’t even looked at the traffic recently. So let’s have a look live on podcast. How well is On Property doing and is it maintaining its traffic levels, which were about 3,000 people a day? So, traffic levels, yeah, seems to be between 2,500 to 3,500 people per day, so traffic levels are going good.
I am focused more heavily on recommending my friend, Ben the buyer’s agent, and that’s going well as well. So we’ve had 5 sales this month and we’re halfway through the month, so that’s a nice income for me and our goal is 7 sales per month, which will put us about $10,000 or so per month for me in terms of revenue and probably 4 times that, so like $40,000 for him per month in terms of revenue from those. Plus, he also has his own customers and his own marketing methods and things like that.
So in terms of On Property, things are going well. In terms of life, in terms of stress and all that sort of stuff, maybe not going as well. But at least I’m not having life to stress about and also having business problems and money problems that I need to stress about. So, no money problems apart from the fraud and not getting my bond back. The business seems to be doing well. Now that we’re in our new place, I really need to again assess where I want to go moving forward.
It’s hard to get back into the swing of things after losing over a week to moving house, the issues we had ,the fraud, the going to New Zealand to come back into it now and to be like, “Okay, what am I going to do? What am I doing?” I have found myself sitting in my computer at times not really 100% sure what I should be doing to move forward in my business.
I created a few videos, but I don’t really have a studio setup where I can film at the moment. I had the perfect corner, perfect wall, perfect lighting – okay, it wasn’t perfect, but it was really good. I had this huge window at my old place. The new house, our bedroom, which is where my office is, so much darker making it so much harder to film. So this is an issue that I need to resolve so that I can go on creating content.
But also, I need to think about what sort of content do I want to create? It’s getting harder and harder to create content for On Property. Interviews, I’m definitely getting better at and they seem to be happening more and more often. I’m not having any problem creating content for interviews, but when I’m doing solo content, which is probably 50% of the content I do, it is a lot harder to find topics to go into that I haven’t covered already.
Because I have done over 350 episodes now. So 350 interviews, that’s easy – talk to a new person every single time – not easy, but easier. But when you’re creating solo content, you’re trying to answer people’s questions, it does get a bit harder. So hats off to Pat Flynn who does the Ask Pat podcast and has done hundreds of episodes there. Hats off to him for doing that. Originally, I thought it was easy, but it does definitely get hard.
So I’m just trying to assess at the moment what do I want to do moving forward. I don’t want to spend all my time on On Property. I do want to spend a couple of days a week doing it, but what I’d love to do is do full, hardcore 2 days a week for On Property, but then be done for the week with On Property. And then have the rest of the week to explore things like the niche site that I’m working on as well as other projects that I’m pondering and maybe interested in.
I do want to begin developing more streams of income and I do want to develop more passive streams of income.
I created a website, pelt.co, where I created a bunch of videos. Let’s go on now to the Youtube channel and I’ll find out how many videos I actually created. It was probably around 20 videos or something like that. So let me go to Pelt, which currently has 65 subscribers. Let’s go to the Creator Studio so I can see my videos. Because I don’t actually know how many videos I created. Okay, I’ve created 32 videos for pelt.co. Some of these videos are short videos of a couple of minutes long.
Some of these are full 12-part series on how to create a membership site, etc. So I’ve got a bunch of videos there – 32 videos. And if I go to the analytics for Pelt, then I can see that these videos are making me, in the last 28 days, somewhere around the $10 mark. So $10 a month, but what I absolutely love about this is because they’re on Youtube, they’re not costing me any money. I don’t need to maintain any websites. There’s absolutely no work that goes in to maintaining this, but I’m getting some passive income from it.
Let’s go to Podcast Fast, which is a series I created on how to start a podcast fast and a bunch of other videos. So let’s see how many videos we have. Again, I’ll go to the Creator Studio and we can see that I have 29 videos. And again, in the last 28 days, around the $10 mark in terms of revenue. Let’s go to Public Speaking Power, which is a site that I haven’t touched in years. Probably 2 years since I added the last content for this one.
I’ve got 36 videos on there and that one is creating a little bit less than the $10 per month. So those 3 things combined, $30 per month Now, that is not going to blow your socks off, but that is $30 per month and if On Property goes the way of the dinosaurs and for one reason or another, ends up crashing, then I’ve got some small amounts of passive income on the side that I’m generating. So I do want to build that up.
I don’t know how I’m going to do it. I am focusing on this niche website, which last month made me probably $10 or something like that. And so, looking to build that up and build up multiple sites.
Basically, my goal was by the end of the year, I wanted On Property to be 50% of my revenue. Now, On Property is growing in terms of revenue, so 50% of that is getting harder and harder, but hopefully, we can at least move it up 10%, 20%, 30% from other sources. So we’ll see how we go by the end of the year.
I am happy to be back at work. I’m happy to be podcasting and talking to you guys. If you have any questions, you can email me, firstname.lastname@example.org and I will answer them on the air. That will obviously give me content for Instructions Not Included on the days when I’m not feeling super inspired.
That’s it for me for today. I will continue working on my business. I will continue working on my Smash Brothers skills. I will continue moving into my house, getting my studio setup, etc., etc. and I hope that you continue working on your business as well. Things are going well enough.
I am happy that income is growing. I am happy that I don’t have to stress about the income, but I do need to work out what am I going to do with my time? If income is covered for me, how am I going to grow it and basically protect myself against the things that may happen in the future? Signing off for today.
I’m Ryan McLean. You can check me out at ryanmclean.net and see all the episodes over there for Instructions Not Included. If you want to get your own website setup, then I do suggest Arvixe as a web host.
They are not the best web host in the world, but they are pretty darn good and they are one of the cheapest web host in the industry. I think I signed up for maybe 2 or 3 years and I pay something around $3.20 per month. So it’s ridiculously cheap and I host about 4 or 5 websites through Arvixe. Go ahead and check them out, go to pelt.co/arvixe and if you use the code, “PELTDISCOUNT”, you’re going to get 20% off your first invoice.
I use Arvixe, I recommend them. They’re not flawless, but they are very good and very cheap. So if you need your website hosted, consider Arvixe. And again, use the code, “PELTDISCOUNT” to get 20% off.
That’s it today for me, guys. I wish you the best in your business and until next time, if you want instructions, go and buy some furniture.