Ryan McLean : Slightly Unconventional

#49 Hoping and Praying To Sell A Copy Of My Course

iniartworksmallI finished my public speaking course but it took me 4 attempts to create a sales page for the product. I also added a sales email to my autoresponder.

Hey guys! Ryan here from Instructions Not Included. I just want to give you an update on my week. I had Monday off which was great. Working today, doing a shorter week this week and today I was just focusing on my course on Outspoken.co on How To Become A Better Public Speaker In Private. You want to check that out, just go to Outspoken.co/private, if you want to see the course and the sales page over there.

So basically I spent the day finalizing that course. So once they purchase it, there is a page that they go to that has all the videos; I had to set that up. And I have also gone ahead and created the sales page for the course which actually took me 4 attempts to create the sales page.

First I did a text-based sales page which was pretty average. And then I started writing an email to send out and realized how bad it was. I then created a second sales page and while I was creating that I realized it is probably better if I create a video or an audio for this. And so I recorded an audio for it. And then I created a page on that. And then I realized that this is just overkill, the audio went for 7 or 8 minutes for a $30 course.

It was not even an awesome audio either. And then the last thing that I did was just create a products page at Outspoken.co/products and just have a little description of the course, a little square image like a title cover for the course and then a buy-it-now button down the bottom.

And so I decided to sell the course for US$30. I just thought US$20 was not enough and made it sound like a cheap and crappy course so I upped it to US$30. I would like to go for $50 or $100 but I just do not have a good enough relationship with my readers and stuff. I do not think to charge $100 for a course. So I thought $30, happy medium.

I also went ahead and added like a salesy sort of email to my order responder for Outspoken.co and so that will go out to everyone who signs up for my course which is probably about a person-a-day or something or maybe even less than that. I do not actually know. I have never tracked it.

And then I have just sent out a broadcast email as well to my subscribers and I have 750 email subscribers for people that are interested in learning more about public speaking and who have signed up for my public speaking crash course. So I am hoping and praying that one of those people actually buys the course. And the next time that I am recording, the next time that I am talking to you guys, I will have a beer in hand.

I will be drinking the beer and we will be celebrating the first sale of this course and also my first US dollars in a long time. And if this course sells and i this course is something that people are interested in, then that all of a sudden makes Outspoken.co a profitable side project and will make me more inclined to invest more heavily in that site because at the moment the site is in shambles. It is a bit buggy.

It is missing a lot of things that need to go on there but I just have not done anything with it because it does not make me any money. So if I fix it I might get more traffic. People might stay engaged longer on the site but it is not going to result in any profit for me and so it has not been worth it.

But if this course proves profitable, if this is something that people are interested in then I will go ahead and invest more in the site. And I will also try and think of some other courses that I can create that I could sell to people and try and make this site profitable.

I would definitely like to diversify away from On Property because at the moment 99% pf my income is coming from On Property and if the Australian property market was to crash then that would severely affect my income. Or if something was to happen to this site, I am too exposed and I would rather spread my risks across the 2 sites. And as well, if I can make money from Outspoken.co then I feel like I could then teach how to make money from a podcast through PodcastFast.com.

So we will see how it will go. That was what I was up to today, not as many hours to work today which I am finding a little bit difficult, a little bit stressful. But I will get whatever I need to get done this week.

There is nothing urgent that I need to get done so it is no big deal. But I am working less this week. Spending more time with the kids and doing my test for working 25 hours a week. So we will see how we will go. We will see how I can handle it, not working as much. Can I do it? We will see how it works with the family and stuff as well. So I will keep you guys updated on that.

I am bout to finish. I am about to go pick up the kids from kindergarten in about 20 minutes. They just have vacation care today. I will pick them up soon and hopefully we will sell a copy of this course. Come on! Let us sell a copy! Hopefully tomorrow you will be hearing from me that I sold a copy. Or you will be hearing that I have not. But hopefully I will have.

Alright guys, that is it for me today. Until next time, if you want instructions go and buy some furniture.

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