Ryan McLean : Slightly Unconventional

I learnt a technique from James Schramko on product modelling. It gave me HUGE insights into my business and is a great way to fast track a business plan.

Hey guys! Ryan here from Instructions Not Included and last week was a pretty hectic week. I do not think I even got around to recording one episode. Did I do one on Monday? I cannot remember. But basically I made a promise to myself that I would never go and backdate episodes and so I will never let a buildup of episodes happen because if that happened then Instructions Not Included becomes a chore.

It becomes an effort. So basically you guys get this, I am trying to do it each day when I am working but sometimes I just do not get around to doing it or sometimes I forget to do it. And so when that happens it just means you guys miss out.

So this one will probably be a bit of a longer episode where I talk about some of the things that happened last week and some of my plans moving forward which as you guys know change absolutely every week. That is part of running a business, a lifestyle business where you just make stuff up every single day like I am creating value basically out of nothing every single day. And so things change and my life changes and I have 3 kids and so things are constantly changing, constantly different and so I guess that is why I change things.

One of the big things that happened last week was, I was listening to a podcast, I think it was on Tuesday, by James Schramko. He is over at SuperFastBusiness.com. I think I spoke about him before because I really do admire his business and his work ethic like he works hard but he works super smart and he does not believe in the whole hustle, hustle, hustle game. You know Gary Vaynerchuck, who I also really like.

He just preaches hustle work in 16 hours a day, 20 hours a day and that is not me. And James Schramko just talks about running a business that has a high impact, that you enjoy but also go surfing every day. Live your life, spend times doing things and create systems so that you do not have to do it all yourself and hustle, hustle, hustle. But yeah, work hard but work smart. And so I really admire him and he was interviewing someone and I cannot even remember what they were talking about but he talked about this idea of what he called modeling.

This was where you basically take a business and you take the products that you are going to sell in that business. You put in the price of how much those products are going to be and then you basically work out how many of these items do I have to sell in order to achieve my goal, in order to achieve my goal income or in order for the business to be viable. And basically this is like a way to fast-track any business plan. It is just to say, Oh well I have a membership site, On Property Plus, or I have a course or whatever it may be. I am going to sell it for this much, how many do I need to sell in order for my business to be viable. And then you can begin to see that Okay, this is going to be really hard in order to achieve this or Yes, this is going to be viable. And so you might find that at the price point you are going at it is not just going to be viable for you.

So what I did was I did some modeling on Tuesday and I set the goal of $150,000 in revenue. The reason I set that goal was I thought I would like to be earning $100,000 a year. That would be nice. But in order for me to take home $100,000 a year, I probably need to be earning about $150,000 in revenue. And that was just base off last year where I earned about $60,000 in income or in revenue and then I had to pay about $20,000 in expenses so about a third of my revenue was expenses so I thought $150,000, a third of that is $50,000 in expenses. That would leave me with $100,000.

And so I started doing some modeling around this and I just did some modeling for all of my products and basically I said, How much of each product would I need to sell in order to reach $150,000? Actually I am going to adjust this spreadsheet that I have here as I talk to you guys. But let me just work out, so goal income we are going to put in $150,000, and then I am going to copy it. So basically I have put in all of my different products in here at $150,000.

So the first one is On Property Plus monthly membership and I have put in a frequency of 12 times per year – 12 months in a year. So basically assuming people stay on for 12 months or consistently replenishing people that have left, in order to reach $150,000 I would need to have 250 members. And currently I have 39 monthly members so massive job in order to do that and that has obviously freaked me out. On Property Plus annual membership which is about half the price of the monthly one, I would actually need 505 members to achieve that goal. And at the moment I have 90 so again a massive jump.

And then I looked at Property Tools and so currently that is selling for $5 per month. So at $5 per month I would need 2,500 members in order to achieve that and what have I got at the moment? Maybe like 60 or something, it is growing pretty quick actually. I am pretty impressed with how Property Tools has been doing. Let us have a look at monthly, annual and 5-year, so I have 55 members at the moment for Property Tools including monthly and annual. So monthly I have 28 and then annual, I have whatever is left. That is too confusing for me to try and work out. But yes, monthly I need 2,500 of yearly which is $50 so they just gain 2 months for free.

Then I need 3,000 members to achieve $150,000 which considering how niche I am, getting 3,000 members for a cash flow calculator, probably not going to be achievable.

EBook bundles, so this is the bundle that I am selling for $6.99. Those are my 3 eBooks. I would need to sell 21,459 eBook bundles which is just completely – yeah, that is never going to happen. And then courses which I plan on selling for $100 each, I would need to sell 1,500. And these numbers just absolutely freaked me out when I did it and I was like, Oh my God! I can never achieve this. This is just unachievable. Maybe On Property Plus over a few years but everything else is just ridiculous. Like 1,500 courses? Like 21,500 eBooks? Like 3,000 Property Tools members? That is not going to happen.

But then I got wise and I was like, Hold on. I am not modeling to make $150,000 per product. I am modeling to make $150,000 for the business. And then I was like, Okay, let us try and break this down and see what I would need to earn in order to achieve this. And so what I want to do is make $60,000 from On Property Plus monthly members, $60,000 from On Property Plus annual members. From Property Tools I want to make $12,000. From Property Tools annual I want to make $5,000. From the eBook bundles I want to make $2,500. And then from the courses I want to make $10,000. So now this is looking a bit more achievable but definitely not this year. B

ut On Property Plus monthly I need 100 members, annual I need 200 members and again I am at 40 and 90 so this is basically more than doubling that business. And that would form the bulk of my income so $120,000. Property Tools I would need a total of 300 members and that would make me $17,000. The eBook bundles I would need to sell basically 1 a day so about 350 to make $2,500. And then the courses, I would want to sell 100 courses at $100 to make $10,000. And that would bring me pretty close to $150,000. I think a little bit short of $150,000.

And so that was more achievable but still freaking me out. I am having a little bit of a mini, mini meltdown where I was just like I am not getting enough time to work and I was stressing out. And things are just hard and as well because I have been diverting my attention because I have had to recreate this training videos for my virtual assistant in order for me to be able to put a video file in Dropbox and then for it to go all the way through I would have to redo everything. So my week has been spent on that.

And then my son, we went to a specialist and then he had to go into surgery the next day on Thursday. So Thursday and Friday were wiped out taking care of him. And so I was doing like a couple hours on Sunday and I did 3 training videos for my virtual assistant. I got to the end of the third one and realized that the whole work flow was actually broken.

And so everything that I did, I took half my Sunday and then basically do nothing. I did have a little bit of a breakdown where I was like, Oh my God! I cannot do this. I do not get to work enough like I need to take care of my family but I do not feel like I can work enough in order to earn enough in order to achieve what I want to achieve. So I almost cried. I did not quite cry but I was pretty frustrated.

And then last night, just hanging out with my missus, with my wife and realized that last year I earned $60,000 or $40,000 profit. If I did that again this year, that would be fine. That would be okay like we would get by, we would have the same lifestyle we have now. We would not be able to buy a house but we have been talking and we do not really want to buy a house yet anyway just because of what our lifestyle goals are and things are and things like that. We do not really want to make that commitment right now. Maybe in the few years when it is really easy financially but to push for that is not something we really want to do.

And so to have that realization that if I earn $60,000 then that would be fine; that would be enough to get by. And then I thought well, let us push it a little bit and let us try and make $1,000 a month, so $52,000. And basically $52,000 divided by 66.66 times by 100, this is how much revenue I will need to make. So I need to make $78,000. So I made $60,000 last year and remember I launch On Property Plus in April of last year. And so I had a couple of months and we were at June until July. And so I am in a much better position now than I was before so even at this current state, with 39 sales of On Property Plus, 90 sales of the annual, and Property Tools, 55. All up, I am kind of on track to make like $53,000 in revenue anyway. So to push that to $78,000, which is what an extra $25,000 is probably not that hard.

That is probably quite achievable for me. And so when I had this realization I was like, Ryan, what are you doing? Why are you freaking out? Why are you melting down? Why are you pushing yourself so hard mentally to try and achieve this when you do not actually need to do it.

Alright, so $78,000 is what I am aiming for. I have not actually done the modeling for this and what we would need to achieve but I am just going to make up some numbers. So let us say 50 monthly On Property members. Let us say 100 of the annual members, that gives me my $60,000. Property Tools, let us say 50 monthly and 50 annual, they get us up to $65,000. I still would like to sell 100 courses at $100 which is an extra $10,000. That gets me the $75,000. And then eBook bundles, I think I am not going to sell 1 a day. Let us put 100 in there, sell 100 over the course of the year. So I need to adjust this, Property Tools, how many people are signing up for monthly versus annual, it is pretty similar.

So we have 55 at the moment, we launched in May. It has been June, July, August, it has been 3 months and we are at 55. So let us say another 3 months will be 50. So we could maybe hit 200 by the end of the year. So let us go into our modeling and let us just say 100 monthly and 100 annual and then we have 100 eBook bundles, 100 courses, that gets me to $81,369. So my goal would be 50 members to On Property Plus monthly, 100 to On Property Plus annual, Property tools would be 100 members for monthly and annual, eBook bundle would be 100 over the course of the year, and then courses would be 100 as well. And so that is probably pretty achievable.

When I was freaking out on Friday, I actually decided On Property Plus is not making as much money as I wanted. We need some more revenue straight on. We need to pull some stuff out of thin air. There are no instructions for this, let us just pull it out. And so what I did was I decided to launch a course and I had started work on How to Save Your Deposit but then I was looking at some other courses that I wanted to create. One was on How to Find Positive Cash Flow Properties, another one was How to Research an Area and I thought, the one on researching an area, I will probably launch that. But then I was looking at it and I was like, Okay, positive cash flow property I know people want this because they paid for it already with On Property Plus.

I have some training in there for On Property Plus that I wanted to redo so let us just redo it as a course. And so I set up the course, the outline, and it was like 8 episodes, 8 lessons. And so then what I did was I used canva.com, which is a cool tool to create graphics.

I created just some slides of what each would be about, of the 8 modules. And then I created like a Keynote with each of those slides. What I then did was I just recorded my screen like recorded the Keynote and just talked about: Hey guys! I am going to be launching this course but I am going to do a pre-launch sale. And what you are going to get is you are going to get 50% off. So it is only going to be $50, not $100. And you will also be going to get access to a private group where we can discuss this and I can get your feedback and we can improve the course based on your feedback.

And so I put this together on Friday because I was having my meltdown or freaking out; sent this out Friday afternoon to people, like I set up a sales page. I used Snappy Checkout to receive sales. I absolutely recommend snappycheckout.com if you need to receive sales. The guy Mike over there who runs it is absolutely awesome. And the fees are started small, it is ridiculous. So use Snappy Checkout to set that up. I am hoping to get him for an interview soon.

Anyway, I sent out an email to my list of On Property members or On Property email subscribers, which is about 10,000 people. I cannot believe I have actually grown to 10,000 people. Sent that out and then by the end of the afternoon or by the end of the night, I have done probably $350 to $400 in sales so 7 to 8 people. And then by this morning I had done 12 sales which is $600 and I think as I am recording this I just saw an email come through with another sale.

Let me just go ahead and double check that: You have received a payment for $50 for How to Find Positive Cash Flow Properties course. So there you have it, $650 at 13 members. And I have said I would accept a maximum of 20 which will give me $1,000 in revenue and would really prove that this is a course worth creating and I am getting paid upfront to create it so it is absolutely awesome. And the goal is to put this on the courses page which will then I guess create passive income and move me towards my goal of selling 100 courses over the year.

So each of these courses is half-priced so selling 12, that is equivalent to 6. So I need to sell like 10 a month in order to achieve my goal of 100. So I am pretty pumped about that, pretty excited to create this course. I think it is going to be really good content.

I am excited to trial this group in Slack, this private membership group because again this private membership group is going to be a way to get feedback but then also if people find this valuable this could be something that I could sell in the future, a private group of property people where you can ask property questions, you can get help on something that I could consider launching.

I am not really planning on doing it because as you guys know I like the stuff that is really passive. I created products, sell that over and over rather than subscription stuff where you have to keep doing stuff. I just do not like that for some reason. I want to create stuff and then be able to have my lifestyle without having to do this over and over and over. So yeah, I think that kind of wraps up last week and wraps up where I am at at the moment. Breakdown over.

We got our modeling so we have our targets set up now for On Property Plus, Property Tools, eBook bundles and the courses. And basically that is going to get us there. And then if these courses work well and are easy to create, well I could create some of these $100 courses for Public Speaking Power which is going to become OutSpoken.co. I could create one for PodcastFast as well.

These easy $100 courses I will just bam out 10 videos and there you have it, Bob ****. So maybe to get to 100 course sales, I want it to be through On Property only but I might also be through OutSpoken.co and also it might be through PodcastFast.

So yeah. Pretty exciting stuff. I have stopped freaking out which is really good and I guess now I just need to get to work on my course. One of the good things about when I created this sales video for the course was like, Here is the course. Here are the first 2 videos, they are going to be delivered on this date which is Friday of this week. The next 2 videos will be delivered the next Friday and I was really clear, 2 videos each Friday for the next 4 weeks.

I actually have 4 weeks to create this course and as you guys know I come from a history of making a video a day so to only have to do 2 videos each week to deliver this course and I am getting paid $650 upfront in order to do it or maybe $600 after you take my costs into account, that is pretty awesome. Pretty, pretty awesome. And then I am going to have a course that I can sell over and over again and that is going to be pretty exciting. So I am pumped. I am excited. I am very excited to do this. And that leaves me with where we are up to.

Just rambling now. I have a text from one of the guys in the Super Smash Brothers community so I am hoping to get out sometime this week and play some Smash Brothers although you guys know how I go with that if you care which you probably do not. But it is my podcast so I guess I could do what I want so bad luck. You just have to listen to me.

Alright. Another thing that I have been thinking about last week, I might just leave this until tomorrow because this is getting pretty long. But we are going to do it. We are going to get it done, smash it out of the way. Something that I was really looking into last week was actually investing in precious metals. Random. Ryan.. what?! Precious metals?! Going on a tangent here, what is going on. But yeah, I was listening to an audio book by Robert Kiyosaki, who was the Rich Dad Poor Dad guy. Let me just find out what the book was called. The book was called Second Chance by Robert Kiyosaki. Basically I love his stuff.

I love the way he thinks about money and he was just talking about currency and how the currencies that we have – the US currency, Australian currency, all these currencies they are actually fiat currencies, are actually backed by silver or gold or anything like that and so using gold and silver, buying these things can be a good way to retain your wealth and avoid inflation because obviously gold and silver have been used for thousands of years as currency. Precious metal is always going to have a level of desirability to it and then if these currencies go to zero then you still have wealth like intrinsic wealth.

Whereas if the US dollar goes to zero how much is a piece of paper with the US dollar printed on it going to be worth? Not much. But still that will be of value so I have been looking into that, looking into investing in silver. I have been doing some research into that which is cool. Apparently silver is pretty low at the moment but it has been going down for a number of years. It may go down some more. But yeah, the people that I was listening to that I resonated with were saying, When you start investing in silver or gold start small. Start small. get a couple of coins, a couple of ounces and then build it up slowly over time. Do not just go gungho into it. Learn a lot about it. Start small and then build up your portfolio or your stack, as they call, it over time.

So I have been looking into a few things here, speaking to my wife about it and she is like, Yeah, I am on board. I understand it. We talked about the currencies and all that sort of stuff. How it is fiat money and how inflation and it is kind of protection against inflation. And she was like, Well, we have a whole bunch of stuff in the garage we need to sell. You have a Nintendo 64 you need to sell. How about we sell that stuff and then we use that to invest in silver.

It is going to be heaps smaller to hold than a couch. Now that we have what we need to sell and then it is kind of like a way to invest that does not affect our money supply. And like we have a backup supply of money as well for lifestyle reasons and this would just be another way to have a backup money supply which you could then sell in the future and liquidate if you needed to.

Yeah so looking at investing in silver as I learn more about it I will let you guys know as I invest in silver I will let you guys know as well. But that could be pretty cool. Thank you guys. That is it. I am out for the day!

Until next time, if you want instructions go and buy some furniture.

I had another mental breakthrough. I realised that I want my business to be more passive so I can do other things with my time.

Hey guys! Ryan here from Instructions Not Included and I had another kind of mental breakthrough which is pretty cool! I think the last episode I talked about setting my goal of improving my reach from where it is at the moment which is around 94,000 people in a month to reaching a million people a month. And something that kind of came out as I was talking to my wife and I was thinking about my business and talking to her about the fact that I am looking 3 years ahead and I do not see us needing to be more wealthy in order to be more happy.

And I was saying to her that what I really want is just to have more freedom of time and to not have the stress that I have right now, that if I stopped working on my business I am not going to earn enough money for us to survive. Because at the moment I feel like I need to work on my business every single day. I need to put in good hours in order to generate that income that I need to generate.

Like the last month in July, sales for On Property Plus were lower than usual, somewhere around the $2,000 to $3,000 mark instead of maybe $4,000 to $5,000 or even $6,000. And so I was a bit stressed about that. I am not stressed this month because I have a buffer but if that happens for another few months, well then I could be in a difficult situation.

So I really wanted to set up my business in such a way that I was never in that situation like I never want to put myself in a situation where money is running dry and I just need to pull something out of my ass in order to move forward and in order to support my family and survive. And so that was something that I really wanted to change in my business and I guess that is part of the motivation that I have had creating eBooks and the courses that I now am looking at creating – was the fact that these are not things that I need to create over and over again.

It is not a service that I need to provide. It is just something that is out there that sells on an ongoing basis and the eBooks have been selling a copy every single day mainly through my website. There hardly is any action on Kindle. But that makes sense because I do not know a lot of people in Australia who use Kindle. Amazon is not as big over here in Australia because we do not have Amazon.

We only have online Amazon so there are less people using Kindle than maybe there are in the US, I am not 100% sure. But I have been finding that people are finding my eBooks through my website. They must be just finding it through the main menu navigation on my website, just a little bit a link there that says eBooks because they are going through there and they are buying my eBooks. People are buying the bundle, $6.99 for that bundle.

They seem to be purchasing that the most and I just get notifications all the time of a new sale here, a new sale there and I worked out that if I just sell one of those bundles a day that is almost $3,000 in a year in revenue.

Yeah. I have the goal of a million people in a month that I want to reach. I also have the income goal of I want to be earning enough income every month where I do not have to stress about it. I really want to free up my time now so I can focus on other things in my life.

I want to start going surfing again. I want to start exercising. I want to have the freedom to spend more times with my kids and with my wife and not stress out about that. I would eventually like to build some sort of structure like a tiny house or a tiny office or something like that. And so now what I am working towards is yes to impact: more people – a million people but also to make my business more passive.

And so something that I am doing this week to make my business more passive is I am completely reworking every single training video that I have for my virtual assistant. And the goal here is to take me out of the process completely.

I want to be like James Schramko who is from SuperFast Business where he has a team. He creates a video, puts the file in Dropbox and then the next time he sees it is it is published on his website. So I want to have that. At the moment I am setting up the processes. Also we are editing the video and things like that. But once it is edited I will out it in Dropbox and the process will go all the way through from there, all the way through to that post being published on my website and going live.

So I am setting up different spreadsheets in order for my VA to manage the ordering of the transcriptions of those podcasts. I am also setting up spreadsheets to order thumbnails and something that I will be moving towards is getting a designer to create my thumbnails because I have been doing them all myself and if I work a full day I can probably create about 40 thumbnails or something like that. But I should really be spending my time on creating more content, creating more courses and things like that.

So I am setting it up so that eventually designer can take over those thumbnails and create images for my blogposts as well but at this point in time I will still be creating those thumbnails until I feel like I know how I can communicate with the designer and how I can hire a designer in a cost-effective way to get the look and the quality that I want.

So I am pretty excited. I have what I think is a 14-set process or a 15-set process that I am setting up at the moment. The very similar process that has been a few little tweaks, a couple integrations with Slack and Dropbox using software or service tools called Zappier which every time I upload an image or a video or whatever to Dropbox it then pushes a notification through to Slack and then my VA can take that and roll with it and do the full process.

So I have a 14-set process or maybe 15 steps. I have done 2 videos today, today is Tuesday. 2 videos today, hopefully I am going to smash out a few tomorrow. I would like to get this done by the end of the week, chances that happening is pretty slim, probably Monday or Tuesday next week that will get finished. But yeah, I am excited to have that process in place to be able to just put the file in Dropbox ad then it all happens after that. And that could potentially open up a new business opportunity where other people have videos and they want to get them published in the same way that I do could hire my service and get me to do it for them.

I am not planning on launching that but hey, I could in the future if I wanted to. So that is pretty exciting. And that process – me not having to do that, will free me up to spend more time on videos, creating courses which will move me  towards the reach that I want to achieve – the million people in a month, and will also move me towards my goal of not having to stress about how much I am making and just be financially secure in that.

So this has been interesting guys! Find me on my journey! I really appreciate everyone who listens and enjoys this.

Until next time, if you want instructions go and buy some furniture.

Sickness hit our house hard this week and I’ve had some time off. I was bummed on my business at the start of the week and was a bit bored.
 
Hey guys! Ryan here from Instructions Not Included. Now I have not been updating in a couple of days because I have not actually worked in a couple of days. I have had 3 sick children, all with fevers and it has been absolutely hectic at our house. No one has been going to school or Kindie. Everyone has been home. I have been sick as well so I guess one of the benefits of having an online business is that I can take that time off and I do not have to tell a boss or anything like that.
 
And if you would like to answer, it is you guys because you are like, “Ryan, why was there not an episode? What the f man? I have been hanging out for it!” Actually no, if there is anyone listening or hanging out for the episodes because these have not gotten live yet. But I hope you guys are and I hope you are enjoying that.
 
So anyway, I had a few days off and now back into it. I was actually pretty bummed on my business at the start of the week, as you guys know. If you have been following, I totally go up and down about the business in terms of ideas as well about how I feel about business. And I guess the last little while I have just been again a bit bored with my business because it is not really challenging. I spent so many years.
 
I spent 7 or 8 years just trying to make this online business thing work, trying to make this viable, trying to make it generate a full-time income, trying to make this work for me. And it is just struggle, struggle, struggle, struggle and then finally now I am at the point where I am making decent revenue like last month I did almost 7 grand in revenue and I am paying for my way of life. I am paying for my family.
 
We have a bit of savings as well so if the income stops today, it would take us probably 6 months to completely run out of money and enter an oh-my-effing-whoa we just need to work something out. So it is good to have that buffer there and I guess I just have not been challenged that much and so that has been frustrating me because I know that my system works and all I need to do is put more into the system. So if I put more podcast episodes, if I create more products, if I make more email marketing campaigns and just do what I am doing,  do, do , do, then it is going to equal more money. More money.
 
I do not know but something about that is just a bit boring for me. More money, why am I bored about more money? I do not know. It is a bit stupid.
 
I am very grateful. I am super grateful for what I have but I guess my passion comes out of being challenged, wanting to learn things, wanting to do really difficult tasks, wanting to really grasp something that is difficult to understand and to make it work like the way that my brain works, it is like I do not understand something at all and then I study it, study it and study it and then all of a sudden, finally something clicks and I just see the whole picture and understand the full concept of something.
 
And so sometimes like I would listen to an audio book and I would have to listen to it 3 or 4 times and I get a little bit out of each one but I might listen to it the fourth time and then I am like, Oh my goodness! I get it now! Okay, that makes so much sense. And all the little bits that I learned, they are great by themselves but when I can tie the whole concept together and understand everything that is just when I become like a powerhouse, when I understand something.
 
And I think in the last 18 months or 2 years of working on my own as well as the 6 or 7 years that I did part-time or on the side was me really trying to understand how things work, how my business model works and all of a sudden they clicked and I understood it and then I grow bores.
 
So I guess I am just trying to stir things up a bit, trying to make things a bit more interesting. I am pretty passionate about the property industry and helping people in this industry and making this industry better because there are just so many people wanting to rip people off and one of the things that I am considering doing – I think I have talked about this before, is actually sharing my income, like my revenue and some of my expenses on my website, on onproperty.com.au.
 
I could share with you guys as well but I just feel like being transparent and being someone who is transparent about how much I earn will just open people’s eyes to the industry and will increase people’s expectations when they deal with other parties, like if they know how much I am making and they might want to know how much is that free property advisor who is actually making $40,000 in commission, how much are they actually making from me? And I feel like being transparent, even if I am not earning that much at this point in time -$7,000 revenue is nice but I think people will understand it is a business and a $7,000 revenue is only like $90,000 a year or something like that, that is nice but that is not massive.
 
But if it gets to the point where I am earning $20,000 or $40,000 or $50,000 or $100,000 a month to have that transparency there and to say Look, this is what I earn, and if you are not happy with what I earn, totally do not buy my products and just give people that transparency and if people are like, Hang on, you are earning $100,000 a month. Why are you charging this much? To give that transparency to people would be pretty interesting and there could be backlash from it for people.
 
The only way you make money is not through property, it is through teaching people about property.
 
Oh yeah, that is my situation. So I think I am going to do that. I think a lot of people will say to me Why are you doing that? Because I know a lot of people in the internet marketing space do it and people feel like they do it to show, Okay, they are teaching about internet marketing. How to make money online. It is their proof of how much money they make. But then there are these people, like Justin and Joe from EmpireFlippers.com, they put up their revenue reports but they are not teaching people how to make money online, they are brokering websites.
 
So they definitely do not need to do that but it is just interesting to look at their things, and because of them doing that I engage with them and I am going to do an interview with Justin and we are going to talk about monetization strategies of podcasting. The fact that they do that opens doors for them. The fact that they are so transparent in their business may make some people want to compete with them. But for most people like myself, it makes me trust them. It makes me really grateful to them.
 
It makes me want to work with them and help them in whatever way I can just because they have that transparency and that trust there and I just want to see them to be great people. You know, they did over a half million dollars in revenue last month and I am not sitting there and say, Whoa, why are they charging 15% in brokering fees? Like this is ridiculous, they are making too much money. I am like, Good on you! Go and smash it! Like you are offering so much value, good on you. So yeah, I guess I will give you guys feedback on how that goes.
 
I was speaking to Ben who is a buyer’s agent that I partner with and I was telling him about these plans because he pay me a referral fee and that was going to be in there and he was just like dude, I do not care. You are transparent about getting a referral fee from me. Anyway, so it is no big issue. He was like then you do not need to do it. And he was kind of encouraging me out of it because thinking there is no point. And I totally understand that. There is no point.
 
There is no reason but I feel in me, there is some point. There is some reason. And I just should do it and then after I do it I find the point is, what the reason is. And so that is kind of cool. I did an interview today for podcastfast.com, edited a bunch of things, did another video for On Property, and so I have done a bit today. And I have done pretty well.
 
I did terrible, for those of you who wanted an update of my super smash bros tournament because you who is listening to this is not passionate about Super Smash Bros may…, right? Okay. For those of you who do not care about this, you can tune off now because there is no more start up stuff for this episode. But in my Super Smash Bros tournament, totally annihilated. Lost every game, lost every set, did not win one game at all. I play as Peach, Princess Peach, she is the best. Lost completely. But then I played a bunch of friendlies, I bought a couple of those and I feel like I got so much better.
 
I am really excited to go to my next one which probably will not be for another 2 months or something like that. But that was really fun. I bought new CIT TV, like one of those TVs with a big backs because apparently you have to play on those because otherwise there is lag on the HD TVs between when you actually input your control and what actually happens on screen.
 
So you need a super old TV to go with my super old game cubes. I bought one of those and it will actually arrive in a couple of days so I can practice properly in a tournament-like scenario, and I  have met a few cool people as well, someone in Gold Coast, someone in Brisbane, who hopefully I can meet up with some nights and practice with them and get better. So stay updated for my next tournament in a couple of months because I do plan on winning not just some games bot some sets as well. So there is a lot of practice to go in until then.
 
All right guys! That is it for me today. Until next time, if you want instructions go and buy some furniture.

Today I wanted to talk about my income goals for the financial year. In terms of income my baseline goal is $60,000 but I have even bigger stretch goals.

Hi guys! Ryan here from Instructions Not Included. And today I want to talk about my income goals for the financial year. Yesterday was the very start of the financial year and I am not actually 100% sure how much I earned last financial year. But I do have some goals set for this coming year.

Now, in terms of income and profit, I have a baseline goal of $60,000 that I want to achieve and I think that is pretty easy to achieve for my business. I have a stretched goal of a $100,000 and I have what I am calling a super stretched goal of $120,000. But really, if I made over $104,000, that would mean that I made more than what I made when I was working for an employer. So that would be pretty exciting to be able to make that much.

How am I going to achieve this? Most of my income at the moment comes from my property website, On Property, where I teach people how to find positive cash flow propertiess in Australia. Basically I am going to continue to grow that by adding more and more content and just expanding that in terms of products.

I will be honing my products and making them better but it is unlikely that I am going to be creating significantly new products, maybe a couple of little ones here and there.

Then I have 2 other sites that I want to work on. I have Public Speaking Power which is actually changing to be called teachspeaking.com. I want to create a course for teachers to help them teach their students public speaking. So that is a product that I am looking to get out probably early in this financial year. And then later, maybe towards the end of the year, maybe next financial year, I really would like to launch a course for students that they could take to improve their public speaking skills.

So I have a few products that I want to put on there, some more content that I want to put on there to begin making money from Public Speaking Power. I would really like to diversify my income across different niches and also prove that the model that I have used in On Property, creating podcasts and transcriptions and products will actually work in Public Speaking Power as well.

Once that is achieved and Public Speaking Power is making decent money – it is making a little bit at the moment but not much, I would like to expand my other website which is podcastfast.com, launching an eBook in the next couple of weeks so that will be there taking along, making a tiny bit of money.

But if public speaking power is successful, I can prove that my model for making money through the way I do podcasting is successful well then I am keen to making a course in PodcastFast about how to set up a podcast, how to make money from your podcast and how to leverage your podcast like I have done with On Property and like I will have done with Public Speaking Power. So I will create a course over there on how you can do that and those are my plans for the year.

Things are going to change throughout the year, they never stay the same but I have my baseline income goal of $60,000. I have my stretched goal of $110,000 and my super stretch goal of $120,000 and I have a rough framework of how I think I can get there. I am just going to work towards that and everything I do is to generate passive income, semi-passive income. So after I create the content, it generates traffic over and over. After I create the products, it generates sales over and over. I do not have to do a lot of ongoing maintenance on these websites, on these products and stuff like that.

So that is what I am going to do. I will talk more about how I create products in a future episode but I just want to share my income goals in this episode.

So that is it for today. If you want instructions, go and buy some furniture.