Marketing

The Death of The Bell Curve

Recently I have been listening to a lot of Seth Godin audiobooks whilst driving. They are packed with gold! Today I was listening to Meatball Sundae, which discusses the way marketing has been turned on its head and how to thrive in the new world of marketing. Traditional Bell Curve The traditional bell curve looks [...]

25 Kickass Ways To Market Your Idea

I have been learning, yesterday and today, how important it is to have multiple streams of marketing to your business. This bascally is a fancy way of saying that you need to have multiple ways that people can find your site. Sharon Tieman (MadameMarketing.com.au) relates each business to a chair. Imagine if the chair you [...]