Recently I have been listening to the audiobook “Start with Why” and it is really challenging me to get a clear cause in my mind as to exactly what my company does and will stand for in the future.
I just created some business cards that claims “I make Google work better” – meaning that I create high quality articles that give people the answers to their search terms.
While on the surface that is what I do really I want my cause to be deeper than that.
I want to educate and inspire people to continually grow and have a positive impact in their own lives and the lives of those around them.
I choose to do that through information publishing on the internet. I do that with blogs, podcasts, videos and niche websites.
I am writing this out more to gain clarity of mind for myself than to share my vision with the rest of the world.
So really my cause is:
“To educate and inspire individuals to continually improve their lives and the lives of those around them”
That is my why. I like that. It is succinct and really gets to the heart of what I am trying to achieve.
It is why I have chosen against going after niche sites in the car industry or in any industry for that matter where I feel I cannot add a high level of value to anyone who visits my site.
It is why I have chosen to create the majority of my content myself, even though I know I can get average articles written on the cheap.
It is the reason why I am starting to be favoured in Google, because my content is great and serves people’s needs well.
It is the reason why I believe I need to go out on my own and give this a good go.