#73 What Can I Be The Best In The World At?

iniartworksmallToday I explore the hedgehog concept from Good To Great and try to work out what I can be the best in the world at.

Today, I want to talk about what I could potentially be the best in the world at.

Hey, I am Ryan from Instructions Not Included and this is a show where I talk about how I am trying to make a decent living online. Just a quick update, we have had a seller month in terms of referrals for Ben the buyer’s agent, my friend who I recommend.

We are looking at potentially cracking $10,000 this month in terms of referrals, so absolutely stoked with that. You may know if you listened to the show for a while that we had huge cash flow issues a while back and hopefully, that is all going to be part of the past as we continue to recommend Ben and his services and work closely with him.

So, that has been really cool. We have not hit that yet and obviously there are still things that can happen between when the sale is made and the waiting period before commissions are paid and things like that.

Anyway, we have been doing well. I got halfway through the month and I have had a great month; I earned enough profit to get by for the month and I was only halfway through.

And so I started thinking about what do you do when you are earning enough money in half a month? What do you do with the other half of the month? Now obviously, you can do things to earn more money or to prepare for the leaner months which we know I have had in the past, but I wanted to think about ‘okay, I know I want to dedicate 2 to 3 days to On Property exclusively and basically smash out On Property in 2 to 3 days and run that site, build that site, maintain that site, all that good stuff.’

What am I going to do with the next 3 days of my time and I was thinking about – you know, the truth is I need to do stuff every day. I do not want to sit around doing nothing, playing games on my phone or something like that. I would love to play Super Smash Brothers Melee every day but I do want to grow my business, I do want to have a positive impact on people’s lives and I am not going to do that through sitting on my ass, just playing games all day.

I need stuff to do every day and so even if On Property always made enough money for me to get by – more than enough, even if I were completely financially free I would still want stuff to do. So the truth is I need stuff to do every day. I have those 2 or 3 days where I need to maintain or grow On Property to make sure that money keeps coming in but I also need to grow some other income streams that are separate from On Property just to hedge out bets against things.

And other thing that I wanted to do is I want to dramatically improve my communication skills. I thought I was a pretty good speaker. I thought things were going pretty well until I went to New Zealand and I tried my hand at commentating some Super Smash Brothers. Now, if you have listened at all, you know I love this game called Super Smash Brothers Melee, which was released in , but I played this as a competitive.

There is a tournament scene that I attend and compete for prize money for a whopping $10 for third place up to $100 for first place for a whole day of gaming. It is not big money in it but I love the competition; I love the game. Anyway, I was over in New Zealand, there was a tournament. I went to the tournament. I got kicked out; I came fifth and so I decided to try my hand at commentating some of the games that were going on. And instantly, I knew I was out of my depth. It was very hard to commentate, very hard to talk about the things happening in the game. Everything was so fast-paced.

I actually spent a lot of the time talking about what players did wrong, which is actually considered quite rude. And the more I think about it, the more I look at commentary that happened; it was pretty bad of me to do. So basically, I failed at commentating – I did a really bad job, and in some cases where I said some offensive things. I did not mean to be offensive but it was just not very nice. And so, that was a big eye-opener to me – that I need to dramatically improve my communication skills if this is what I want to do for the rest of my life.

And so, I started thinking about the hedgehog concept in Good To Great, which if you have not  read Good to Great, it is one of the best business books out there. It is up there with The Lean Start Up, with Linchpin by Seth Godin. Good to Great is probably on my top 5, definitely probably – that is not a good statement. It is definitely on my top 5 of the best business books I have ever read. Innovator’s Dilemma is also up there as well, so there, you have 4 books. I cannot think of a 5th that I would absolutely recommend.

Anyway, the hedgehog concept is this combination of 3 areas that define something that you build an excellent business that goes from good to great. And so, these 3 areas: what are you deeply passionate about, what drives your resource in general – how do you make money, and what can you be best in the world at; and by finding the combination of these 3 things, that is the goal to create a really great business. So, I went through this activity looking at these different aspects and what is the middle and combination of these 3 things for me and I am trying to work that out. And so, what are you deeply passionate about?

So, this is actually a myriad of different things. I am deeply passionate about communication skills and public speaking. I am deeply passionate about gaming and Super Smash Brothers Melee. I am deeply passionate about my family. I am deeply passionate about God and Christianity.

I am deeply passionate about helping people, financial freedom, encouraging people to be the best they can be, all of these sorts of stuff. So it is a whole myriad of things that I am deeply passionate about. I am not just passionate about one thing; I am deeply passionate about a lot of different things. I was not off to a great start there.

Next, I looked at what drives my resource engine? What makes me money and what can I survive off? And so my resource engine when I looked at it across all my websites, I make money through advertising.

I make money through affiliate sales so selling affiliate products. I make money through referrals like I refer people to Ben the Buyer’s Agent. And I also make money through my own e-products, things like e-books, courses, membership sites, that sort of stuff. So, my research engine is all kind of standoff my websites but yeah, advertising, affiliate sales, referrals, e-products, all sorts of stuff online.

And then I was thinking what can I be the best in the world at. I just watched a tournament of Melee called Battle of the 5 Gods and my favorite player won the tournament and he is currently ranked number 2 in the world. By the way, he is going, he could definitely be ranked number 1 this year and I thought could I be the best in the world at Super Smash Brothers Melee? Probably not.

Could I be the best in the world at communicating? Probably not, in terms of being a public speaker and up on stage. What could I be the best in the world at? And it came back to something that was in the very first episode of Instructions Not Included, which was when I asked my wife ‘what do I do? What makes me useful online?’ and she says “You have a way of explaining really complicated things and making it easy to understand for people.” So, I take really complicated concepts – things that are hard to understand, and I make them easy to understand for people, and I thought you now what, that is something that I could probably be the best in the world at.

It is making complicated concepts or ideas simple and easy to understand. I remember an example when I was interviewing someone for On Property and she was talking about some concept – the person that I was interviewing, I cannot even remember what it was, but it took quite a long time to explain that and I was then able to narrow down what she said into a succinct sentence.

I was able to take all of these concepts that she was explaining in a very complex, very difficult to understand way, and I was able to summarize it into one sentence that would make sense to almost absolutely everyone and that was a moment that I remember where I was like ‘okay, take note of this because I am probably very good at this.’ And so, I was thinking about it and I was thinking I could be the best in the world at taking complicated things, making them simple, and that would combine my passion for communication and getting better at that all the time, which I am deeply passionate about, as well as the other topics that I am deeply passionate about and like to talk about.

So, when I look at this hedgehog concept, what could I be best in the world at that is making complicated concepts simple and understandable. What drives my resource engine is all the advertising, affiliate sales, my own products, etc. and then what am I deeply passionate about is the variety of things. And so I looked at my sprawling business of a bunch of different websites like one on public speaking, one on property investing, one on podcasting, I have this personal one as well, I have some niche websites as well, and I thought ‘you know what, like I am kind of living the hedgehog concept but I just need to refine it slightly.’

So, I am doing what I am the best in the world at which is taking complicated ideas and making them simple for people and I am doing that through the content that I create. And I am creating content about things that I am deeply passionate about and I am driving revenue through advertising, affiliate sales, etc.

And so, I have found out – at least I think, and as you know I change my mind all the time, but I believe that I can run multiple different websites and that I do not need to run just one website because what I want to get the best in the world at is taking complicated ideas and making them simple to understand. I want to do that in the future even when I plan to study psychology and maybe work with kids with autism or stroke victims or things like that in the future.

This is still going to be something I could potentially be the best in the world at so I want to work on that skill. I want to get better at that skill but I can use that skill across a variety of different niches and I do not have to focus just on property and be the best in the world in property investing because I am not deeply passionate about that. I am deeply passionate about helping people across a variety of different topics. So I guess as I say this, what are you deeply passionate about, I am deeply passionate about helping people like helping people to make good decisions and take control of their life and all of that sort of stuff.

I love the idea that I could potentially do this and spread myself across a variety of niches that I can talk about property, I can talk about public speaking, I can talk about business, all these things. But what I am best at is that communicating complex things, making them simple and so I just need to do that more and more every single day as much as possible. And when I look at how I spend my days, I spend a small portion of my day – maybe half an hour to an hour, where I am actually doing that and the rest of my day is spent with busy work and things like that.

So, I am definitely passionate at the moment about setting up systems where I can expand my niche so that I can jump in and jump out of things as I need to, so for example, I would love to be able to jump into PodcastFast at the moment creating a new series there; jump back out.

I would love to jump into Public Speaking Power, create a couple of episodes there and jump out. And because I have a resource engine of advertising, affiliate sales, etc., that fuels that, I can actually do that. So that is what I will be focusing on moving forward for the next week or so is getting a system in place where I can jump in and jump out of niches so that I can take concepts that are difficult to understand, explain them simply, but then I will jump out and move to something else because otherwise, I find that I am just forcing myself to create content.

It is not very good so I want to be able to explore my passions, talk about the thing that is on my mind and that I have been thinking about at the time and obviously continue to drive resources for me.

So with that, I have decided to start a Super Smash Brothers Melee website. I bought the domain Melee.co a while ago and so I am going to set up a website for that. I already created 2 episodes, basically going to document my journey from a failing new player – only played for about a year, hopefully on the way up as I become a better and more professional player.

We can see that progression happening. So, that is something that I could fund potentially get some advertising revenue through that, but you never know. So, that is something that I am starting. I am also working on my other sites as well; continue to work on On Property. But yeah, I am pretty excited where my head is at; I am pretty excited about my business moving forward.

I have found some things to do to fill my time even if On Property makes me enough money. I am absolutely excited about that. I hope that you are excited about your business. I encourage you to go through and do this exercise yourself and to find the combination of the 3 things; again it is what are you deeply passionate about, what drives your resource engine, and what can you be the best in the world at.

It is not easy to understand; it has taken me years to get to the point where I think I have it nailed down and then it may change over time. But it is a worthwhile exercise and one that I found very interesting. So, go out there. Do this exercise. Take some strides in your business and until next time, if you want instructions go and buy some furniture.

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